18 Best Social Media Marketing Tools and Apps for Marketers

Social Media Marketing Tools and Apps
Social Media Marketing Tools and Apps

Turning your social media accounts into a conversion engine is not as easy as it sounds. It may require a lot of knowledge on social media buying and digital marketing. Moreover, you need to find the right tool in order for you to make the most out of your digital marketing strategy. Answering a lot of queries can be a daunting task. Just imagine the pressure of accommodating all the customers’ questions prior to your service or products that you offer via social media networks.

Therefore, having the right combinations of apps will make your social media marketing campaign easier and won’t force you to sit down on your desk for a long period of time. Here are the most effective social media tools for doing social media campaigns even on the go.


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Unarguably, Buffer is one of the best social media tools anyone can have. Here, you no longer need to open one social media account to another. You can simply manage multiple accounts in one place. This is the most efficient way when sharing content to social media networks. This makes sure that you h. are getting the optimal reach your campaign truly deserves.


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Is known for image design and editing. Here, you don’t need to be a professional graphic designer. You can simply select, drag, drop, add texts, frames, stickers, and effects. You can make the most out of Canva because of its huge collection of free and paid photos, icons and templates you can use prior to your social media campaign.

It is obvious that using catchy images, quotations and memes are becoming more and more relevant these days This tool also offers pre-designed templates, so you no longer need to worry about choosing the right typography and image overlay. You can share the photo you’ve just made through multiple social media networks.

Moreover, you can use Canva by any of your mobile devices. Just drag, drop and edit, and your next post is good to go. As soon as you created your image from the app, all you need to do next is to click on the social media option where you want to post the image you want.

Buffer’s Extension

Social media digital marketing experts would always prefer to share their content more than once. You can do so by using Buffer’s power extension which is a very powerful tool when it comes to your marketing efforts. This allows you to choose your own set of intervals and even messaging tactics or pitch. You can also make your own schedule blog post for weeks or every month in one simple tool.


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For tagging projects and not sharing, you cannot go wrong with Evernote. It is best when delegating some tasks to your social media campaign. For example, if you are drafting copy or writing notes to your upcoming campaign, it allows you to add a team to your workbook schedule. This app has plenty of handy features that allow you to share projects or documents. It is also great for personal use like keeping your passwords and ideal for team sharing.

Premiere Clip by Adobe

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Naturally, video clips can give you the boost you need on any social media networks. Most of the time, you need to hire a professional creating or editing videos prior to your promotion. But, thanks to Premier clip, you can simply edit, create and share social videos at ease. In here, you can easily edit clips, add transitions, effects, slow motions, audio and create high-quality social media video even on the go.

Premiere Clip is available to iOS and Androids. You can make a dynamic video by including photos or videos by just dragging and dropping the files. In here, you can also adjust the exposure and polish the visuals the way you wanted to. You can also add your own music or soundtrack and sync your videos.

Buffer Analytic

For multimedia buying experts, you cannot go wrong using the built-in analytic available at your backend. The buffer will not just let you find out what’s hot and what’s not in the social media networks, but also allows you to resonate with your audience and simply rebuffer according to your own preferences.

This is a handy tool for any social media buyers who want to increase their social media campaign quickly. Indeed, the buffer is a one-stop shop tool that can make your social media digital marketing easy.

Hootsuite Mobile

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Another great tool that allows you to manage multiple social media accounts is Hootsuite Mobile. This gives you the ability to of managing your social media projects and collaborate with your team even if you are on the go. It is flexible which allows you to make the last minute of your post.

It can help you to connect with your customers and monitor conversation even if you are away from your desk. You can simply check them whether you are on the bus, at a coffee shop or while on the go. As long as you got a decent internet connection, you can schedule content publishing, posts and connect with your customers.

Touch Retouch

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As the name it implies, it is a tool that allows you to retouching basic photos that you are going to post to post online. This tool allows you to remove unwanted content from your photos. This tool is quick and easy to use, and you don’t need to be a professional when doing so. You can remove anything in just a few taps of the screen. This is perfect for anyone who is using Instagram which allows you to turn any photo to your Instagram post.

Hootsuite Enhance

Another cool photo editing tool that you can use on your social media campaign is the Hootsuite Enhance. This tool allows anyone and everyone to edit and share photos on social media networks anytime and anywhere. It helps you to crop, resize, and add filters the way you wanted to create a perfect visual. As soon as your image is ready, you can simply share it directly from Enhance via social media networks. What more is, you can schedule your photos publishing them later through the use of Hootsuite.


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This tool is perfect for anyone who wants to take their live-action videos to the next level. This is a great video editing tool that is developed by GoPro. Quik provides a fast and easy edit to your videos and photos from your phone or other mobile devices. Quik has also a unique audio feature in which you can use over 100 songs which you can download for free. Or, you can also include a song of your own. (Just be mindful about the copyright). The app will automatically sync your videos and transition to the beat.


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Slack is best not just for social media boost but also for any jobs which are done remotely. If you have a social media team of your own, then you cannot go wrong using Slack. It is a messaging app for cross-team collaboration that allows everyone to share documents, get feedback from your clients immediately and to come up with decisive decisions. Here, you can also keep your old projects or campaigns including all the archives and conversations.


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Jobs can be very overwhelming and therefore, the only way to manage each task is to have your personal to-do list and manage all the projects. This is what Trello can do for you. This can help you out to cross out items on the to-do list when they are done while coping up the workflow prior to your social media marketing team.  Moreover, if you are a very particular person who always wants to check or see the work laid out, the Trello board allows you to create different project teams and arrange the task just the way you wanted to. The app is click, drag and edit interface which makes things less complicated.

Google Drive

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There is more than just a search engine and sending an email when using Google. In fact, there are wide arrays of apps you can choose from which can help you with your projects. Google Drive, for example, is best for collaborations and keeping your files and documents safe in one file. It is accessible and you can use it from your computer or any mobile devices. In case you need to catch up on some work such as proofreading or reviewing your posts, the drive can simply sync all the changes all across your devices at ease. Just like your desktop tool, here you can create a word document, spreadsheet, slide presentation and more.


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It is another great tool bet for team collaborations and monitoring productivity. This is perfect for anyone who is in charge of the project keeping an eye to each and everyone’s task. For example, if you are working in a social media digital marketing campaign with multiple team members, it is always productive of delegating a task and assign roles to make the job get done quickly. Asana can let you organize and track the project from start to finish at ease. Here, you can create tasks and add documents and include due dates.


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Clips are best for final editing and proofreading short social videos. It is a very useful tool developed and created by Apple Inc. that allows you to create or edit videos. It is best for editing captured videos from your iPhone and execute basic editing before uploading to your social media accounts. It is ideal for promoting your new products or demonstrating your products. Once you record a video, you can add text, effects and even graphics. Moreover, the live tiles feature animated captions by simply activating it via talking.


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This app is best for editors who are on the go. Here, you can listen to the articles that your team is about to post. The system is a text to speech technology where you can take your bookmarked articles and read it back to you. This is an incredible tool not just in a social media campaign, but also very useful to our lives especially if you are the type of person who could no longer read books or articles. For example, if you have a long drive or perhaps stuck in a traffic jam, this is a great option to catch up with your favorite books. One of the greatest things about this app is the fact that it can detect over than 10 different languages which allows you to choose different types of voices as well.


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Corrupted files can be inevitable these days. Not to mention that malware and viruses are getting more and more sophisticated. Better to use backups for storing files, but how can you be sure that your external hard drive is safe? This is what Dropbox can offer you. In here you can save almost any important files prior to your social media campaign. You can send word excel and PowerPoint documents from the cloud.

Moreover, such an app allows you to share huge files with other people even if they don’t have their own Dropbox account. It can be very handy during projects and sharing the files to your clients. It is also ideal to share or collaborate files on your projects. Of course, it is best for file storage especially archives.

Facebook Pages Manager

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This is ideal for Facebook admins who are handling a lot of branded Facebook pages. This allows you to respond to the customers quickly and easy. Aside from Facebook, you can also connect your Instagram account by replying to messages or queries from the inbox using Facebook. Aside from this feature, you can also make the most out of the Page Insight and see how people are connecting with your page.

You can monitor how many people had reached your post, and how many of them engaged with your post. The tool can also give you detailed information about the number of times that your customers or viewers responded to your post.