In the digital age, with the advent and growth of social media and social networking becoming more and more prominent avenues of income, a significant portion of the industry is dedicated to helping streamline this process and get you making top-performing content in no time.
If you want to get into social networking, you need social networking tools to accomplish the right jobs. Your Twitter account may garner a small audience and help you stay connected with them; you will need to use some tools beyond Twitter.
Among our seven favorite social media tools we’ve isolated, Socialyeap has proved to be our social media manager of choice. Socialyeap maintains a high level of engagement across twelve of the various blogs we’ve tried hosting on it.
How to Decide on Your Next Social Media Tool
Yet like with any growing area of research, the use of a particular tool and how much it helps analytics can be an intimidating space to navigate. Following google trends, cross-referencing between Facebook posts, keeping up to date on Twitter, and analyzing social content trends – it can be a bit daunting to find your favorite tool.
But we’re going to cut the fat.
Using a multi-modal method across 57 different social networking tools, we’ve arrived at which social media tools will best aid your marketing efforts and allow you to connect with your target demographic, whether it be a personal account or a business.
Social Media Management Tools Breakdown
In our multi-modal method, our focus and strategy were to analyze performance across multiple accounts to see our rate of Significant Impact, or SI, while also comparing unique features, further additional features, whether the tool offers a free plan and the level of analytics and deeper analytics each tool provided.
To gauge SI, we closely examined the degree of sharing content across the platform and the degree of freedom in creating professional content. Measuring engagement overall can prove rather difficult, especially for prospective students of social networking tools. Still, in the age of online learning, every student stands to learn about a social platform and social networking technology.
Really Simple Syndication, Simply
An important element to remember is the degree of integration of RSS feeds within social networking platforms. RSS, or Really Simple Syndication feeds, are a file that serves to support and provide valuable information for students.
They generally collaborate with social sites to abstract information about posts you create, such as the audience range, community statistics, date of publication, a link to the post, and more.
It is a powerful and non-negligible aspect of information technology, especially regarding social media. A powerful example of this tool can be seen with Facebook and how it aggregates user data.
Evergreen for Users
Social media management tools, beyond allowing you to engage and manage RSS data, may, for instance, help small businesses by providing them with a rough idea as to how to maintain ‘evergreen content,’ a social networking term that allows you to keep new and fresh posts available for the consumption of users without the need to search.
Social Media Channels
Those which take up a majority of our time and can often send us into a death scroll, this is where your online presence establishes its name. These channels are often so integrated into daily life that they’ve gone beyond the step of being brands but are rather almost a form of self and social expression.
Knowing these channels and which ones to utilize for each situation is necessary for any growing online personality.
Instagram is beginning to overtake Facebook in terms of popularity, especially with younger demographics, as it appeals to both visual and verbal content form. Another important aspect of Instagram posts is the low barrier to entry as compared to other networks and channels – anyone with a phone camera can get started on Instagram.
Despite its recent trends, it still remains one of the best spots to advertise an online presence, especially with the incorporation and use of meme culture, with examples like Wendy’s or Burger King creating an online presence entirely based on their controversial tweets. The only bad attention is no attention.
YouTube
Like with any TV series, establishing shots is necessary to get viewers to understand and situate their locale. There isn’t anywhere better to introduce yourself than YouTube, as it enables long-form video format interaction, which allows unique forms of communal integration such as tour videos.
Although Pinterest isn’t used often by growing businesses, it can still be an important channel to utilize, especially for artsy, one-to-two-person online presences. Pinterest is also often overlooked in its role and ability to inspire those just getting started with their social media presence.
Social Media Tools
Here is a short list of the most used social media tools.
Socialyeap
Only requiring an e-mail, Socialyeap proves to be an effective tool by enabling users to auto-post, provide ready-made templates, enable the ability to schedule updates, and track most shared content.
Despite only being released recently, it’s one of the best new tools we’ve tried, as well as one of the best social media management tools we’ve utilized. It steps beyond just the presentation of visual content and provides specific tools to engage and connect with your community, networks, and personal platform.
Socialyeap also enables networks to optimize their search variables with a series of guides to teach students how best to conduct business within their community.
Social media is a difficult area to navigate, especially with social media companies being opaque about their algorithms and how content is distributed, as well as which social media posts are given priority. To take control of your social network, we recommend using this social media tool.
Compared to other tools, we have yet to find one as comprehensive as Socialyeap, enabling students to create and host a multi-platform social media management platform that can support posting across any connected accounts such as Facebook, Twitter, Instagram, TikTok, LinkedIn, and more.
A tool that deserves its spot on top of this list, Socialyeap is definitely one of our best social media tools.
Hootsuite
An older name in social media management, Hootsuite cannot be overlooked for what it brings to the table. An all-in-one spot for your social media accounts, Hootsuite, like its owl nom de guerre, provides students with an avenue to learn more about social media and connect with prospective clients and consumers. The ‘Streams’ tool enables Hootsuite users to track their e-mail, Facebook trends, Twitter trends, and other accounts in one easy-to-navigate hub.
Hootsuite often needs more user experience to handle its overload of information and its lack of user experience.
Though, suppose prospective students are willing to take the time to learn Hootsuite. In that case, they’ll find themselves sufficiently rewarded as it’s a social media tool that provides the ability to keep track of trends while also teaching users about social media strategy like our first place.
SocialPilot
SocialPilot is a tool that covers a unique niche within the market – teamwork, a necessary component of any growing social media presence. Hootsuite charges up to $3,000 yearly for a team of three social media managers guiding your online influence. SocialPilot, on the other hand, offers the same team benefits as Hootsuite at only $50/month.
That’s five times cheaper than Hootsuite. For a business that’s just starting out and looking to get its foot in the door, SocialPilot may be a good preliminary option.
Sprout Social
Sprout Social is a social platform with a longer name behind it compared to the other entries in our analysis, as it has proven to possess a considerable amount of lasting power. Sprout Social boasts a presence of 30,000 brands utilizing its services globally. However, due to its recognition, we’ve observed a slight decline in price/performance due to it cornering a certain market space.
While it is certainly a good option to consider when developing your social media presence, it may be worth checking out other newer, more entrepreneurial options compared to the ‘ol’ reliable’ social media management tools.
