The real estate business is always going to be lucrative because there will always be people looking to buy and sell their homes. And just like with any other industry, real estate has certain trends that are constantly changing and evolving.

If you want to succeed in this industry, you need to know how to play your cards right. Keep in mind that some tactics that might have worked in the past don’t work anymore. 

If you’re having issues trying to boost your real estate business, you’ve come to the right place. Here are the four strategies that will help you do so.

Implement call tracking

Even though we live in a mostly digital world, people still consider phones to be one of their favorite forms of communication. While you should absolutely still use other communication channels, you shouldn’t forget about phone calls.

But precisely because we live in a digital world, you can make old-fashioned phone calls to the next level and start using call tracking software. The outbound call tracking software market is projected to reach $650 million by 2022, which only proves how popular and useful this tool is.

Here are some of the features you can expect from call tracking software:

  • Call tracking. As the name suggests, you can use this tool to track your calls. This is a useful feature if you have different phone numbers placed on different ads. When you track calls, you can see how much ROI each campaign is producing and use that information to improve your marketing campaigns.
  • Call routing. If you’re overwhelmed with the number of phone calls you receive, you can use this feature and route each call to the appropriate agent.
  • Call recording. You can learn a lot from each call you receive, regardless of whether you made the sale or not. Once in a while, you can listen to your old phone calls and see how you can improve your sales efforts.

There are a lot more useful features that these automatic call tracker systems provide, so make sure to conduct thorough research to find the best one for your specific needs.

Write the perfect proposal

A real estate proposal is a very important document as it allows the agent and their client to be on the same page about everything. However, it’s common knowledge among agents that writing these proposals isn’t fun and can be very difficult.

Here are some of the things you need to include in your proposal:

  • A great introduction that will hook the potential client and make them interested in the rest of the proposal.
  • Detailed specifications that describe what you can do for your client, assuring them they’re in the right hands.
  • The estimated time when you expect the project to be completed.
  • Social proof where you talk about your previous clients and how they were satisfied with your services.
  • What your services will cost.
  • A guarantee in case the deal doesn’t come through.
  • Terms and conditions related to the sale.

If you’ve ever written a proposal, you know how hard it can be to get everything done, not to mention that it’s time-consuming. If you want to avoid this drawn-out process, we suggest you use software for proposals. This way, you can ensure you write the perfect proposal every time.

Don’t be shy about asking for referrals

A lot of real estate agents shy away from asking for referrals because they don’t want to be seen as pushy salespeople. However, if you do get these referrals, it could be a great way to boost your business. After all, as much as 68% of sellers choose an agent based on a referral or a previous transaction.

Don’t worry that your previous clients will think any less of you if you ask them to be your referrals. If you do a great job and leave a good impression, most people will be more than happy to recommend you to friends and family members.

Use content marketing

If you want to outperform the competitors in your area, you need to establish yourself as a helpful authority who knows the real estate business and can help people. The best and most efficient way you can do that is to start a content marketing campaign.

The easiest way to do this is to have a blog on your website. Blogs will help boost your SEO and ensure your visitors stay on your website as long as possible. You just have to make sure you’re putting out content your clients are interested in.

You can write blogs about what to check for in top real estate agents when buying a house, how to get a mortgage approved, how to decide whether to buy or rent, and anything else you can think of.

Just remember that your blog shouldn’t be boasting about your services or talking about how great a real estate agent you are. Instead, give useful advice and add more value to your content with free e-books and videos.

Final thoughts

The real estate market can be hard to break through and even harder for one business to find its way to the top. However, if you remember everything you read about here, it won’t be long before you become the best real estate business in your area.