The mobile gaming industry, as a huge business that generates enormous revenues, needs to focus on the constant drive for improvement. Therefore, new technological solutions, innovations and more advanced games are its bread and butter as well as fresh ideas for exciting titles. Most of them fall under one of the few types by which we categorize games made for smartphones and similar devices.
The ever-changing approach to creating innovative and original propositions for gamers on various platforms rethinks their design but may also influence the way we classify them. That’s why the traditional genre descriptions may not always be an ideal match for some of the new games on the market. Some even believe that focusing merely on the general theme is no longer enough and that other factors should be considered as well. For example, an old way would probably put most racing titles under the same file. However, some elementary differences in the game mechanics might occur, such as steering the car while using the device versus tapping the screen in the right moments to switch gears. Therefore, the proposed, flexible method to categorize mobile games with the intention to capture the diversity is intent upon three fundamentals: core game, metagame and understanding the game mechanics.
Right now, the top three genres of mobile games include casual/social games, puzzles (board, game show, logic and so on) and action games, which contains some other types like RPGs, strategies, etc. And though the new idea about giving a title one label or another may seem like a minor technical issue, it is much more important for designers, producers, and distributors. Additionally, a closer and more detailed look at mobile games could open new opportunities, which are valuable from the research and marketing points of view. For example, a better understanding of how a certain game is built will allow specialists to come up with an enhanced strategy for the monetization and market saturation. In doing so, it should help them see how their product reacts with current trends and how to target certain age or gender groups with their advertising (i.e., ad creatives that resonate well with women who love mobile gaming).