Do you have an interior design business? Everyone loves interior design and designing the perfect rooms of the house. It can be lucrative. But social media is increasingly becoming a forum for getting clients as people marvel in awe at some of the great rooms you have designed and want to hire you.
But how do you manage your interior design ad on social media to draw in new clients? Here’s all about interior design marketing.
1. Know Your Audience
You need to decide who you are targetting and to understand that you need to understand the potential clients you are trying to sign. Most people interested in having the interior designs of their houses designed by a professional are relatively wealthy. Those interested in interior design are also generally involved in other areas of fashion and design in their life.
Perhaps you might want to target potential clients from high society. Or maybe they work for a fashion label and want their house to match the sense of personality they convey in their clothes?
Your audience will also depend on the type of interior design that your business specializes in. Are you going for modern, quirky designs or are you a traditionalist going for a more conservative look?
Knowing your audience will also enable you to deal more effectively with any cultural or political scandals that can blow up on social media that can ruin your brand.
2. Decide Which Channels
Not all social media channels were created equal. Everyone has a different purpose, a different audience and its users engage with them in different ways.
Interior design marketing is very much image-led rather than text-based so a social media platform like Twitter might not be as useful as a platform like Instagram or Pinterest. This is not to say Twitter isn’t useful but that you would use them in different ways.
Your Twitter channel could be about engaging other designers in debates about the latest trends and commenting upon the latest styles. Twitter could also be a platform for you to shout loudly about your green credentials as a business.
Instagram, however, will be more about showcasing some of your designs and creating a narrative about your designs and your business that your potential clients can appreciate. If you are struggling with how to engage with social media then be sure to try these Social Media Marketing Plans which could really help you out.
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3. Build Genuine Connections
Finally, interior design advertisements should also be about building genuine connections. Nobody likes to feel as if they are being sold and telling someone simply to ‘hire us’ rarely works.
Instead, try to build genuine connections with other interior designers and other people in your industry as well as your potential client base. Find out what’s trending and how you can be part of the conversation. Remember social media marketing is all about individuals.
An Interior Design Ad Is A Great Source of Marketing
Interior design marketing on social media is imperative in the twenty-first century. This is the main way a lot of companies do business and it’s a great way of building up a narrative and a brand that consumers can get to know and understand.
If you are interested in reading more about designing an interior design ad on social media then be sure to check out the rest of our site.