Some of the most profitable online businesses of this generation are largely managed by solopreneurs, i.e., solo entrepreneurs. This is because today we access to a slew of powerful tools for different business processes like product development, inventory management, sales, bookkeeping, etc. In this blog, we will take a look at some of the best branding and marketing tools that you can use.
Want to edit your social media photos but don’t have the time and skills? Worry not and just use Pablo by Buffer. The app sells itself as a service that allows you to create engaging images in “under 30 seconds” and it’s true! Its success lies in simplicity as you get limited but top-notch fonts, colors, and other design elements that prevent you from getting confused and create immersive images on the fly.
Try Pablo for Free Click Here to Visit
2. Tailor Brands
One of the most important things you need to create a memorable brand is a unique and attractive logo. Now, traditionally, designing a logo used to be an expensive and time-consuming process. However, today you have products like Tailor Brands which is an advanced program that uses artificial intelligence to create the perfect logo based on the information provided by you. It’s true; you barely have to do anything other than providing basic details like your brand’s name, business-type, etc. as the program is advanced enough to understand what you need to create it for you.
Try this logo maker for free click here to visit
3. Post Planner
Post Planner is a social media management program that allows you to share content and schedule posts for popular platforms like Twitter and Facebook. It offers a “search for content” feature that allows you to find interesting content that can be used to increase follower engagement. The intuitive system is especially good for those who are new to social media marketing tools and analytics.
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Post planner starts at $11 per month Click to Visit
You can’t afford to ignore social media marketing no matter what kind of business you have on the web. This is because it’s the cheapest and most effective form of digital marketing that you can use today. However, you don’t have to slog for hours to get it to work for you.
Instead, you can use MeetEdgar which is a social media automation tool that can write quality posts for you, schedule content based on different categories like inspirational quotes on weekends and funny posts on Weekdays, etc. You can also post videos and photos as per your requirements on the go.
MeetEdgar starts at $49 per month Click here to visit
If you want to give a boost to your email signups, then you need OptinMonster which is a nifty lead-generation and marketing automation tool that can easily impress you. This is because it allows you to A/B test a slew of opt-in forms so that you know which ones are working the best for you. You can create lightbox popups, inline forms, floating bars, and even change form branding through colors, messages, graphics, etc. without writing any code. Plus, it comes with the Exit-Intent Technology which tracks user behavior on your website which you can study to improve the conversion rate.
Brand24 is a social media listening tool that helps you to learn what your followers and customers are saying about your brand on various social media platforms. It’s a cloud-based service which comes with influencer analytics features, slack integration, and tons of useful features that are accessible through a simple and user-friendly interface. If used properly, it can take your business to the next level in no time.
Brand24 offer a 14 Day Free Trial Click to visit
7. Buzz Sumo
Buzz Sumo is a social media analytics tool which can help you monitor and improve your social media campaign on the basis of facts and results. It can scan countless websites based on your search queries and get the top topics by considering their number of social likes, shares, etc. Since influencer marketing is the next big thing in digital marketing, you can capitalize on it with this tool as well as it can identify the key influencers which you can follow and incentivize to promote your brand.
Buzzsumo starts at $79 per month Click to visit
If you want to publish and sell online courses, then Teachable can offer you way more branding and marketing tools than any other platform including the leaders like Udemy and Coursera. This is because it has some really amazing tools for international payments, landing pages, coupons, and even affiliate programs. It also comes with an integrated blog which offers benefits to online businesses like increased search engine traffic, brand humanization, etc.
Teachable starts at $29 per month Click here to visit
One of the most important things in marketing that you need to work on is creating a plan for the content that’s published on social media platforms and blogs. What you really need is proper scheduling so that every new social media post or blog post is published at the right time. This is exactly what Coschedule offers you. It’s a scheduling tool that links your social media accounts and blogs to a simple and intuitive calendar system. From this cohesive and shared interface, you and your entire team can schedule and monitor posts on Buffer, Facebook, Twitter, etc. You can also seamlessly integrate other apps like Evernote, Google Analytics, WordPress, etc.
Coshedule has a free 14-day trial Click here to visit
BrandYourself is a DIY reputation management and personal branding tool that helps you to enhance your online presence. It does this by suggesting the best social media profiles that you must be on and how you can optimize them so that when people search for your name on Google, then you get better ranks. You can also use its advanced headstart service in which you can have specialists work on your online reputation for you. They can create top-quality websites and social media profiles as per your requirements so that when your prospects and potential partners search for you online for a background check, then they have a good impression of you.
Are You Ready to Up Your Game?
So, these were some of the best online branding and marketing tools that you should start using to give your online business a boost. Which ones are going to use first?