Quizzes and surveys are a mainstay of interactive content in digital marketing, especially with their exhaustive ability to collect information and data from potential leads globally. Quizzes have, therefore, helped brands generate a thorough insight regarding their most proactive clients which nevertheless, are proven to be quite effective over the course of time.
2013 and 2014 were perhaps, two of the golden periods of BuzzFeed quizzes – the website helped to engage millions of users online with its classic surveys and therefore, garnered a lot of popularity ever since. A lot of websites have curated quizzes or surveys that entertain click-baits and simply catfish users to become viral on the internet. A survey posted by Zenni Optical with a very pun-tactic headline garnered $1 million in revenue and approximately 29,410 in conversion sale rates.
Today, there are plenty of reputed websites that provide you with an authentic yet legalized Online Quiz Creator to give your data the shape of a quiz or a classic survey. Taking inspiration from BuzzFeed – which amenably curates different types of information into 7.8 quizzes a day – many social media websites have now entered the interactive circle with a full swing.
However, people may think creating a quiz is easy, but it is more than just coming up with questions. While a quiz is dependent on a certain number of factors to ensure a proactively worthwhile response from its viewers, other factors such as unambiguity of the user and the legalization to make use of the data under the provided terms and conditions are equally as necessary.
However, to make the most out of your data, we have mentioned 5 tips that will help you to design a classic survey and keep up with your users’ preferences on a large scale.
Outline the Goals of Your Survey
Whether you’re assigned with the turf of marketing a couple of brands of cookies or something as crucial and critical as the analysis of personality through quizzes, we implore you to tackle everything equally and logically. Before coming up with a series of questions to support your clause, it is important to identify the core outline of the quiz. This outline not only helps you lay out a proper foundation of the quiz, but also motivates you to provide thought-provoking results based purely on decision and logic.
There are a few objectives that you need to take in consideration before designing a quiz.
- What exactly do you plan on accomplishing with the quiz and why do you think it is important?
- What is the actual purpose of the quiz?
- Do you have a plan or method to analyze the data?
- Is there any specific pattern you wish to follow?
- Are there a group of results to focus on and a set of decision-making tools for you to present in front of your users?
- Is your survey completely authentic and legal?
- Do you plan on using the data elsewhere?
- How do you plan on using the data from this quiz?
Make sure you design your quiz in such a way that aids you to come closer to your conclusion with each question. If your survey isn’t authentic and doesn’t provide any information for you to go over in the end, then perhaps your quiz may lose its importance midway through. Also, most quizzes tend to provide concurrent information to the reader with each answer, so make sure your survey is informational and detailed for mutual use.
Make use of Simple and Close-Ended Questions
People prefer opting for multiple-choice questions instead of pooling in their suggestions online. In addition, they prefer to choose close-ended questions that either features a simple ‘yes or no’ or a ‘true or false’ in the end. To make the entire process fun and knowledgeable for them, make sure your quiz contains simple questions that address most of the problem in the form of the multiple choice solutions.
Your survey doesn’t necessarily have to be quantitative – a qualitative survey goes a long way and therefore, helps you make most out of your data. While close-ended questions promote coherent analytical reports, it is also necessary to incorporate open-ended questions into your quiz for a deeper yet qualitative study.
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Compare Variables through Rating Scales
Rating scales are preferentially used in personality or likeability quizzes, or in classic surveys aimed for deep analyses and assessments. Moreover, rating scales – especially in a set of odd numbers – are advised to be used in quizzes to provide a more coherent and trustworthy response at the end. It is also advisable to stay consistent with the rating scale because the alternating number of points and irregularity might not only make the quiz irrelevant but will also mess up the entire answer at the end.
Your viewers might get confused if they come across any sense of irregularity or inconsistency in the rating scales used throughout the survey. This might put them off, and you’ll be left with an incomplete yet irrelevant piece of information that will be of no use.
Maintain a Specific Order
To build the interest of your users, cater to a specific but logical order from the beginning of your survey. You can enhance the complexity of your survey by catering to broader-based questions in the beginning and those that are too detailed, narrower in aspect or open-ended can be asked in the end. People tend to lose their interest halfway through reading the first two pages. To keep them interested and lured through, it is essential to make use of questions that they long to answer.
Broader-based questions help survey takers come face-to-face with the easier aspects of the problem or situation. As you go towards the narrower aspect, their attention span reinforces itself because they’d be in a hurry to look up their results. Asking narrower-based questions, in the end, allows people to assess the necessity and urgency of the survey, therefore, allowing them to stay their ground and put throughout.
Target Your Main Audience
This should have been one of the core objectives before designing a survey or quiz. To design a survey, you should assess the target audience so that you can send them invitations and reminders to take your quiz later on. In addition, targeting your audience mainly helps you analyze the time you need to send your survey for maximum outreach.
It was reported that people tend to take quizzes and take surveys at the start of the week and by the end of the weekend. It could be that boredom or lack of activity has something to do with this clause, we still hope that you maintain the quality of your survey by keeping in view of your target audience at par.
For instance, if you tend to take a survey based on your company’s performance, then the ideal time to send the survey to your employees is during rush hours when everyone is basically looking for a glitch to report. The results will be more earnest, authentic and therefore, help you improve greatly.
You can also provide incentives to your target audience so that you can entice them into taking your quiz. For instance, you can provide them with a coupon to redeem so that you’d not only attain brand improvement suggestions but also recognition and worth at the same time.
Most people tend to add false demographics and information in surveys. Half of them might cater to a proxy if their location is accessible, while the other half will just disable the settings and add a false one on their own. Make sure – we repeat – that your quizzes are legal and don’t process information for illegal or personal uses.