Shakespeare once wrote, “What’s in a name?”. While Juliet was implying a name does not matter, you may disagree when it comes to naming your new brand. Your business name is most likely the first thing potential customers encounter. That means it needs to make an outstanding initial impression. A lot is riding on your company name, so how do you choose the right one?
Use a Generator
Selecting the perfect name is a common problem. Luckily, you can use an online brand name generator to help out. You simply input a few keys words, hit enter, and get thousands of options. Some websites like Namify take it a step further. They allow you to select what type of business you will be opening to better tailor the results, and they filter out names that have already been used.
Check Spelling
Be mindful of how your name is spelled. If it is too similar to another brand name, it can get confusing for consumers. You also need to make sure the name is not too difficult to spell. When it comes to internet or app searches, people need to be able to remember and correctly type in your business name. Take a look at your name written out as well. Do the words run together to make up a different meaning or inappropriate words? You may need to make some alterations if they do.
Research Domains
Before committing to a name, research available domains. If your desired domain is unavailable or expensive, you might end up selecting a different name. Namify can expand your options of unique domain names by offering new domain extensions.
Make It Meaningful
You will likely be tied to this name for years to come, so make it meaningful. Not only will a sentimental name mean more to you, but your story can resonate with buyers. Consider what led you to create your business and what your goals are. It will be even better if you can tie that meaning into the logo you design through Canva, Namify, or a graphic designer.
Don’t Limit Yourself
You should think about the future of your business while selecting your name. While having a precise name can help customers know what you sell, it can also limit your expansion. If there is any chance you are going to change your inventory, don’t commit to a name that references what you stock now. It’s also important that you don’t mislead customers.
Get Feedback
They say the customer is always right. You can apply that theory to your name selection. Reach out to those you trust for suggestions. Then, take a few of your top choices and get feedback from friends, family, or potential customers. You can even set up a vote on social media. Make sure your name is well-liked, especially by your targeted demographic.
Naming your startup business is a big commitment. You should use all the available resources to select the right name for now and the future.
