The activity of news sites, competitors, and individuals lead to increased competition for attention. SMM agencies and digital marketers must make more and more efforts to achieve the same level of reach they used to have.

There is a solution – special visuals like infographics can improve posting performance and help brands stand out from the crowd. But what does it take to create powerful visuals on social media? Here are seven tips to help make your content stand out on social media.

1. Highlight your brand

Visual effects help you remember things better. A well-thought-out social media image will help users remember the brands they encounter on the internet. But consumers won’t be able to remember the brand the first time. It takes several interactions to remember. And if users remember a brand, they are more likely to interact with that company’s messages and become customers. In order to get straight to the point and increase success, it would be reasonable to use social media design services.

2. Simplify your social media design

Simplified constructs are useful for many reasons. First, they stand out from the complex graphics used by other brands. Overly complex designs are also easy to scroll. And if users do not understand the visual presentation within a few seconds, they will find the post not worthy of their attention.

Another reason simple design works is the explosive growth in mobile usage, which has changed the way users interact with social media posts. Mobile devices have smaller screens, and as a result, text and images are compressed. The more complex your visuals, the less likely users will be able to decode them on their phone screens. They will move on to the next post.

The best way to create impressive visuals is to keep the design simple:

  • Fewer items
  • Fewer colors
  • Lots of white space
  • One decisive visual message.

3. Color schemes

The color in the design deserves special attention. It helps to remember the brand and, when used correctly, can generate strong emotions in the consumer, which will ultimately lead to conversions.

Choosing the right color scheme can be a challenge for designers. SMMs want their content to stand out, but too many colors can scare away users. Bold and vibrant colors can be attractive, but there are too many of them around. Instead of trying to use vibrant color spectra throughout (as everyone else does), use muted palettes to help make messages stand out.

4. Using text in social media design

Text is an integral part of social media design. It can enhance the visual idea and make the post easier to remember. It might be tempting to use your brand’s font for visuals, but that’s not the best option. As a marketing tool, brand fonts are often more recognizable.

Most brands have 2-3 fonts that can be used in their style guides. These fonts are not stylized but are regularly used on brand websites and newsletters. Using the same typefaces in promotional materials ensures consistency and helps remember the brand. Therefore, when including fonts in visual effects, the main thing is not to overdo it. Too much text will cover other elements.

Again, simplicity is the key to user attention.

5. A memorable call to action

Another way to include text in your visualization is to create a memorable call to action. While calls to action can be included in the post itself, they are more likely to be missed by users.

By adding CTA (Call to Action) to your visualization, you increase the chances that users will see it and react to it. Remember, your calls to action shouldn’t be too long.

6. Reusable visual effects

Brands have now begun to spread their marketing efforts across multiple platforms. Social networks include traditional channels like Facebook, Vkontakte, Instagram as well as news channels like YouTube, Snapchat.

The growing number of channels also means that multiple designs need to be created for social media – or at least adapt designs for the different sizes supported by the platforms.

7. Target users through design

The number of social media users is constantly growing. But these users are not a homogeneous audience. They have different interests, likes, and dislikes, and they respond to different signals on the Internet.

For example, channels like Facebook are geared towards an adult audience, while LinkedIn is geared more towards professionals. Social media designs on these platforms need to be optimized for these users. Channels like Instagram, Snapchat, and TikTok are popular with millennials and Gen Z. Content design should be younger, shorter, and action-oriented. Design should always tell a brand story. Halo-lab, like no one else, knows about all the intricacies of design in social networks and we are always ready to help you.