The newly introduced promotional program of Wazamba indicates the operator is going to steer away from the traditional bonus code system. The new offers do not require a Wazamba promo code to be activated, and it is a significant benefit for the players. The experience will definitely improve for them, and hopefully, other iGaming platforms will follow.
Classic bonus codes
The system of promo codes is familiar to almost every visitor of virtual gambling venues. The players launch the cashier of the casino, enter the promo code, and the promotion associated with the code becomes activated. The system has been widely used in the industry for decades, and many iGaming platforms are still using it. Even the Wazamba bonus program has been using promotional codes for quite a while, but the situation is clearly changing.
Issues with traditional codes
As always, old systems get replaced by new ones because of some imperfections, and there is definitely room for improvement with promo codes. There were several glaring issues that the players did not like, and the newly introduced systems are fixing all of them. The first of these issues was a simple inconvenience. It was uncomfortable for many users to have to copy and paste a promo code from the Bonus page of the casino to its cashier, which was especially applicable to mobile users.
On top of that, discovering the terms of such promotions was not always convenient. Even though it was implemented in a comfortable way in the Wazamba bonus program, many other iGaming websites had an issue where some players could not easily discover the rules of the promotion. The promo code would be applied, but the details regarding the bonus would not show up, so the users had to find all the information separately.
Modern solution
The way the new Wazamba bonus system works is a lot more seamless than traditional promo codes. Instead of having to copy and paste the code and launch the cashier in order to activate a bonus, it is now done via the Promotions page of the casino. Essentially, the system does everything automatically, so the players no longer have to deal with any additional tasks.
Needless to say, this solves the issue for desktop and mobile users, as they can just click one button instead of having to launch the cashier. Moreover, the problem with the bonus rules is also resolved, as the terms are always available on the activation page.
The best point about the new system is that it does not make the users perform any additional interactions. They would visit the Bonus page anyway in order to discover the available promotions, and they would also move to the cashier in order to make an eligible deposit. The current solution allows them to do it more quickly and is generally more convenient.
Old promo codes
Even though the promo code systems are getting replaced with new ways of activating bonus offers, they are not wiped out entirely. Most online casinos that are transforming their bonus program leave the promo codes in place and only implement the changes to their new offers.
It is important because some of the deals cannot be introduced in accordance with the new approach. For instance, with some third-party promotions, it is rarely possible to set up a button that would bring up the registration interface that would also take into account the promotion. These offers are still using promo codes, although some iGaming platforms have already figured out how to set them up in a more convenient way. With the current direction of development, such changes are likely to come to Wazamba as well.
