Creating blog posts, editing them using the best CMS, and publishing them on your sites and platforms to get customer attention is one of the best SEO practices. Search Engine Optimization or SEO refers to improving both the quality and quantity of traffic to a website for higher user engagement rates. Plus, it helps to attract potential customers and leads, resulting in higher conversion rates.
Blog posts have helped many businesses attract new visitors to their websites and increase sales. And to help you with that, we have gathered four useful SEO tips. The SEO tips will take into account practicality, creativity, and optimization for engaging blog posts. You can also work with an SEO agency in London to ensure you’re performing the right SEO practices. Let’s dive straight into those 4 SEO tips!
4 Effective SEO Tips for Blog Posting
In simple words, blog posting is an SEO practice and an online marketing method. Posting blogs on the internet via your site can improve your search engine ranking. And being at the top on the first search engine results page will guarantee higher site traffic. So, let’s find out how you can improve blog posting!
1. Improve the Reader’s Digital Experience
Reader experience is the most important factor in a blog posting. Even if someone says otherwise, you should realize that you’re posting blogs on the internet to attract visitors. And the only way to attract new visitors and existing ones to your site through blog posts is by improving the reader’s experience. How good or bad a reader finds your blog posts can be a deal-breaker for your SEO practices to gain higher search engine rankings.
The main factors that can influence your readers’ experience with your blog posts include page speed, readability, and formatting. So in simple words, you must create content that’s clear, precise, and comprehensive. The blog posts must be accurate based on the latest statistics, data, and any trends to make them even more intuitive for readers.
You will also have to organize the entire structure of your blog post by keeping the readers’ preferences in mind. It starts with creating main headings and subheadings, choosing font size, style, color, and so on. Then you can move to other factors such as the quality of citations and link-building practices that you’re incorporating in your blog posts. Furthermore, you can opt for off-site SEO practices to improve page speed.
Add images and videos that aren’t too big but of impressive quality to ensure better page-loading speeds. After researching, you can keep a limit on the video and image size that you add to your blog posts. The idea is to impress the reader and keep them engaged for as long as possible before encouraging them to take positive action with your brand. Therefore, your goal should be to provide blog posts that you know your readers will love!
2. Undertake Keyword Research
You must have a target audience and buyer persona. Although the buyer persona is fictional, experts have crafted this persona through extensive research. The research highlights the main characteristics of your customers and potential customers, making it easy to personalize your digital content, site, and products/services as per their preferences.
With such research, you can also uncover a range of search terms, phrases, and keywords that your customers or potential customers use to find products/services similar to what you offer. A lack of strategy and support from a professional can make keyword research a cumbersome task. But, we recommend researching and including keywords in your blog posts to increase site traffic.
3. Create Enticing and Strategic CTAs
A blog post without an enticing call-to-action is like fried rice and chicken without any seasoning, tasteless! A call-to-action leads and encourages your readers to take positive action with your brand, such as sharing the blog post, purchasing a product/service, and so on. For the CTA to be enticing and effective, it must be relevant to the topic your blog post is about.
The CTA is best when it’s subtle and flows naturally with the rest of the content. Something like “Buy our ABC product/service)” might count as a CTA but not an effective one. You must subtly hint your readers to take positive action with your brand, product, or service. Some of the actions that a CTA can encourage include signing up for a newsletter, purchasing a product, calling customer support, and more.
4. Include Graphics and Appealing Visuals
Lastly, we want you to know that a blog post without images, videos, or any other form of visuals is as bland as it gets. Blog posts are usually between 500 words to over 5,000 words. So, you can imagine how boring it can be for readers to go through a 5,000-word blog post without seeing any intriguing graphics or visuals. Make sure you include high-quality graphics such as images, videos, and digital artwork to make your blog content appealing to the readers’ eyes.
Conclusion
If your in-house marketing talent lacks the required skills and expertise in SEO practices, quickly hire the best SEO agency near you. Hiring experienced professionals who have helped countless businesses with digital marketing practices and SEO can be instrumental to your business’s success. Including the 4 SEO tips can be quite effective for your blog posts as they can potentially help you attract new visitors and engage highly with existing readers. Besides, isn’t blog posting all about gaining higher website traffic?
