We have been looking at advertisements on all the online platforms and websites we use, including social networking sites.
With the current boom in small-scale businesses and awareness about the usage of networks for marketing purposes, many users have started utilizing such paid promotion services. However, for a beginner or someone looking at it from the outside, the process might look a little too complicated. Here is what you need to know about online marketing and PPCs.
Understanding the term
Definitively, PPC is a platform or system that allows marketers to make fixed payments that allow their advertisements to be displayed on the SERP. This paid approach is highly recommended for businesses looking to drive quick traffic to their website. It can also help boost search engine visibility for specific keywords or phrases.
SERPs
SERP is short for the Search Engine Result Page. This page is the sole determinant that plays a major role in controlling the customer or user crowd being directed to a certain marketer or their website.
The display of the marketer list is based on the keywords that have been typed in by the user. Depending upon the payments made by the marketers, the search engine sets up the list in such a way to display the paid marketers as a preference.
The Foundation
This includes a few basic terms and a few that you might not be familiar with. Here’s a simple explanation regarding the important ones.
Advertising format
This refers to the basic structure and format of the advertisement that you would like to be displayed on the search engine page or any other platform of your choice. Commonly used formats include text, audio, video, responsive texts, etc.
Ad networks
Ad networks are basically like the publishers of your ads. This includes widely-known search engines and their own ad service setups.
Terms and acronyms
Cost per click is the amount the advertiser pays for each click on the advertisement.
Ad Rank is the value that determines the standing of the ad on the search engine result list. It is determined by the product of maximum bid and quality score.
The PPC company that you hire to handle your ads should be able to determine the best-suited format for your business based on the ad rank.
The quality score is assigned by the SERMs with respect to the CTR of the ad.
The maximum bid is the maximum amount paid by the marketer to display their advertisement on the platform.
CPM Cost Per Millie is the cost per one thousand impressions or clicks.
Ad group and campaign are interrelated terms. Depending upon the area you will be displaying your ads, you will have to set up a key message or theme, which is called the campaign. Further, to enhance your advertising quality, grouping up a few similar advertisements relevant to the campaign is called ad grouping.
Keywords are the target words that are noted and screened by the search engines, thereby matching the user input to your ad. Keywords can be of different types, depending upon the specificity and properties, like broad, exact, phrase, modified, etc.
How it helps your business
Using PPCs and online marketing systems for your advertising needs prove to be highly efficient, especially when compared to traditional advertising. This is because, in the case of PPCs, marketers are provided with total control and hence spend on areas that are beneficial and avoid unnecessary advertising.
Conclusion
To wrap things up, PPCs have proven to be better than conventional advertising services for several conditions. Hence, it is highly recommended for all business managers, be it large or small scale, to take up online marketing and avail services of PPCs, which are now being provided by several platforms.
