Your Instagram engagement rate is among the indicators of social media success. It may sound technical at first, a language that seems only familiar to social media managers. Still, Instagram engagement is all about the number of people interacting with your posts or with your social media profile overall.
Did you know some tactics can increase your Instagram engagement rate? In this article, we will reveal the most effective Instagram engagement rate hacks that you can utilize. Read on.
Instagram is one of the most popular social media platforms used by many worldwide. Unlike Facebook or Twitter, Instagram allows you to post photos, then videos for your followers to see, or the people who have decided to get updated on your whereabouts more frequently than they do with others.
However, it is a little bit discouraging when you spend so much time preparing and presenting your posts, may these be photos or videos, without having people engage with your posts.
Engagement pertains to anytime and any instance when a user likes or comments on one of your posts. Any interaction from the other users with your posts is considered engagement.
It is challenging to get high engagement rates.
However, there is hope, and there are Instagram engagement hacks to amplify your online presence.
1. Know When Your Followers Are Online And Post At These Times
Instagram provides you with insights on when your followers are mostly online. Once you find out about this information, you have to ensure you can post at these times. You can get these details from the Instagram Insights feature.
2. Use Your Hashtags Wisely
Contrary to popular belief, hashtags are not merely text that adds flair to your post or a must-have since many people use them. Join the bandwagon, and at the same time, know the purpose of why you are using hashtags.
Hashtags can reach out to people even if they are not following your profile. Use hashtags that are relevant to your post, and avoid getting too general. You can head over to Google to find out the most popular hashtags worldwide or look at the most widely used hashtags depending on the niche of the post.
3. Aside From The Previous Tip, Avoid Repeating The Same Hashtags For Every Post
Keep working on those hashtags while noting that you must never repeat the same hashtags for every post. Vary your hashtags. When you have the same hashtags, especially if you are the kind of person who posts every day, people will see you as spammy, and your Instagram engagement rates will get low.
4. Use The Location Feature Well
Instagram has a location feature where you can include the place where your photo post is taken. This feature is beyond merely about countries or places to visit, but you can find results that include the restaurant you visited or a world city you are in.
5. Utilize The Carousel Feature
The carousel feature is also found in websites to present what the business has without having to scroll down the screen. Facebook also has this feature for some of its posts, highly beneficial for businesses selling products. Instagram also has this feature for its users. Using the carousel feature full well will enhance the impressions on your posts, leading to increased engagement.
6. Delve Deeper When Writing The Content Of Your Captions
Instagram captions are considered cliché, such as those of the likes, “Touchdown New York,” or “OOTD,” which means outfit of the day, and while they are never prohibited, you can do more with your captions. Dig a little bit deeper, and paint a picture of what you feel. You can share funny stories, your struggles, fashion tips, and more, as opposed to too general captions.
7. Post To Instagram Stories And Use The Stickers
Another good way to increase your engagement rates on Instagram is using the Stories feature. This feature is different from the usual feed post because they appear on top of the feed of your followers yet are only available for 24 hours. After a day of posting it, Instagram will automatically remove it from your followers’ feeds.
Use this feature to increase your Instagram engagement. Stories also have stickers where you can instantly interact with your followers, such as prompting them to ask you questions, answer a poll, give them quizzes, and so much more.
8. Tag Relevant Accounts On Your Posts
So, you got the location feature, the hashtags, your caption, and your photo or video of course — what else are we missing? The tag feature, that’s right. Instagram allows you to tag other accounts with your post, and once they are tagged, your posts will appear on those accounts’ profiles. For instance, you posted a fashion post. You can tag the brands you are wearing. Or, if you posted a food post, you can tag the account of the restaurant you visited.
9. Create Content In Your Feed That Is Saveable
Many Instagram users have the habit of saving other people’s content so that they can view it later or over and over again. Take advantage of this by creating saveable content. It involves a lot of thinking, for sure, but the results upon your Instagram engagement rate are going to be great. Your saveable content may be for the recipes, itineraries, how-to’s, and more that you post. An example of saveable content is a good recipe your followers can refer to in the future.
10. Post More Of What Works
It is all about duplicating what you did in your most successful posts. Notice that there are posts that have garnered more likes than the others. Study these posts, and create similar content, following the same things you did, such as the style and tone of your captions, the way the post is curated, and more.
With these Instagram engagement rate hacks you learned above, you can be the social media influencer you have ever dreamed of.
