Business on the Internet continues to gain momentum and is becoming the most promising trend in the economy. Thus, the presence of its own website is now a necessary attribute and key to the success of any modern company. Increasingly popular online stores and explain such popularity quite easily, because they have several undeniable advantages.
Of course, many people are interested in the question: “Do people buy online and can they earn money? Statistics show the following.
Today, we have decided to highlight a few of these advantages of doing business through an online store.
Creating and opening an online store will be much cheaper and will take much less time, as there is no need to find space for the store, in the selection of staff of sales consultants, etc. At the same time, the Internet shop can be both the main source of profit, and additional in relation to the main business. Moreover, as well as the area under the offline shop, online stores are now not only bought but also rented out. When you create a store very important role is played by a quality development and carefully thought-out strategy to promote the site.
Choosing a product on the Internet – the buyer can always read someone else’s reviews, recommendations. And also for the owner, there are no restrictions on the number of products presented in the virtual storefront — huge assortment and reasonable prices that attract the buyer – another advantage of the store on the Internet.
Analytics – this is another significant plus online store. All orders and purchases made in the online store will be recorded in the system, and you will be able to find out what products are ordered more often, at what time, from what cities, etc., which will help you to develop a strategy of promotion and promotion of the store to focus only on potentially interested in your products or services users.
Service
In theory, entrepreneurs know that “the client is always right. In practice, this is not always the case. Many online stores:
Does not train employees to work with clients
Addressing the online store, the buyer wants the seller to be polite and have all the necessary information about the product. If the seller right now does not know something, the best solution would be to politely clarify the question, learn how best to contact the customer and be sure to do so as soon as possible.
To quickly react to a new question or order, you can set up notifications by e-mail, SMS, or mobile application. Such an opportunity is offered by popular marketplaces and SMS.
It is important to remember that it is cheaper to return a client than to attract a new one:
Clients often don’t come back simply because they don’t remember where they made the purchase. To remind about yourself will help you to make unobtrusive calls to clarify whether you liked everything, mailing instructions to the purchased product or recommendations for its care and groups in social networks
Loyalty programs effectively solve the problem of customer retention: discount card (provides a certain discount on goods or services), bonus system (the customer collects bonuses, which can then be exchanged for a gift, discount or service), loyalty club (provides privileges for a certain group of customers)
We recommend you to use magento advanced reports, just think about it at the stage of launching the online store.
Reviews and critique
Before making a purchase, more than 70% of users read reviews and decide whether to buy goods in this store or not. Many online stores often lose a large audience of buyers, because:
Do not ask their customers to leave feedback
Afraid of negative feedback and unable to work with them
According to our statistics, the probability of buying in an online store with reviews is much higher and depends directly on how many customers have already left their opinion about the company. The probability of buying in a store with more than 50 reviews is 3.5 times higher than in a company with ten reviews. And more than 2.8 times higher than the companies without reviews, including the disabled ability to leave them.
How to make negative feedback work for the company? The main rule is to react politely. We offer an algorithm for working with negative feedback:
1. Answer the client immediately after he published a critical comment.
2. Apologize if the company made a mistake.
3. Find out the reasons for dissatisfaction.
4. Explain to the client why the situation has arisen (if the problem is on the company’s side).
5. Suggest ways of resolving the situation (e.g., exchanging goods for goods of good quality).
6. Ensure that the customer is satisfied with the proposed conflict resolution option.
7. Thank the customer for their cooperation and understanding.
8. Give the buyer a bonus discount or a gift in the form of compensation for the inconvenience.
Also, if the company has received recognition for its work, video feedback, letter of thanks with a seal, post in social networks, it is necessary not to hide them, but to make them so that they were seen by potential customers. Nothing will say about the company better than grateful reviews.
Summarizing all of the above, we come to the following conclusions:
- An online store is a much cheaper option than a retail store, and it saves both your time and that of your customer.
- This is the satisfaction of the buyer’s demand in terms of price and information.
- This sales status report is also online, allowing you to change the status quo on the go by changing your sales strategy and tactics.
