Google receives 40,000 searches every second— when a user lands on your website, will it stand out?
With so much competition online, web design is more important than ever for helping your website get noticed and remembered.
We are all looking for information quickly, and are sure to leave a website in seconds if it doesn’t match what we’re looking for.
Web design trends are constantly changing, and users are looking for websites with a modern, creative edge.
How can you help your website stand out and get noticed in 2020? Keep reading to find ten of the most popular web design trends for the year.
1. Dark Design
2020 web design trends are all about the dark side— at least when it comes to UX.
Dark websites, which tend to have a black or dark background, look very modern and create a deep contrast, allowing the website to pop off your screen and attract your attention.
We are all so used to seeing white or light-colored websites, so the dark design trend is one we’re really excited about.
2. 3D Graphics
Graphics have been popular in web design for years, but we’re starting to see a rise in more 3D graphics.
3D graphics can be interacting, entertaining, and can give your website the ‘wow’ factor that it’s been missing. They add depth and interest to your website too.
As it’s becoming more affordable to use 3D design, we are sure it will pop up more and more.
If you use Gimp for Mac, it can be a great way to create graphics for your site.
3. Web Accessibility
Accessibility shouldn’t be a ‘trend’, but we are glad it’s something more web designers are finally starting to notice.
For those with visual impairments, using the web often means using a screen reader. You need to design your site so that it can be read by screen readers.
This also means including alt text to image descriptions and using headers to structure content accurately.
Consider users with visual, auditory, and mobility limitations when designing your site, ensuring it’s easily accessible for everyone.
4. Scrolling Sites
Website design trends are increasingly using scrolling websites, also known as a one-page responsive website.
As an alternative to traditional sites, which are divided into multiple pages linked from one homepage, scrolling sites give the user everything they need on one page.
As they scroll down, they go through all the sections of the site. Many users love this format, as they can find what they need quickly.
It’s faster than clicking from page to page and it’s easy to use.
5. Futuristic Color Schemes
Color is always going to be a huge factor in web design, so we love that 2020 web design trends are embracing a futuristic design.
Bold, bright colors like rich purple, gold, teals, and navy create a design immediately associated with the future. It looks modern, stylish, and will definitely let customers know that your website (and company) is cutting-edge.
We love that we are seeing more and more illustrations used in web design. Even better, there’s a great trend of blending artist illustrations with photography or graphic design.
Illustrations feel imaginative, fun, and are associated with creativity and storytelling, which can work well for brands such as fashion retailers or publishers.
Although custom illustrations can increase the cost of your web design, it’s worth it for the unique experience it creates for users.
Minimalism is becoming more and more popular in web design. Instead of trying to fit as much as you can onto the page, designers are starting to embrace the open white space.
It creates a classic look, often with quicker page loading times. With minimalism, you can take away the distractions and unneeded content, allowing your users to focus on only the most important things.
8. Background Patterns
Instead of a white or colored background, patterns are starting to be seen more and more on websites.
Why? Patterns add interest and novelty to a site and can help the page appear more layered and engaging.
Polka dots, stripes, cool repetitive graphics, or concentric circles can add that extra touch, turning a bland website into something much more fun.
9. Changing Color Gradients
Color gradients, where the site starts in one color and slowly blends into another, can add a lot of visual appeal to your website.
It’s a bold step to use bright colors on your website, but it can have a big impact. Move away from the traditional white space and try something colorful— blues, pinks, purples, and greens can be used to create an amazing blend, which looks professional, modern, and creative.
10. Increased Use of Chatbots
Increasingly, e-commerce websites and moving towards using chatbots on their site.
Chatbots are software programs that use artificial intelligence (AI) to interact with customers, answering their questions, or helping with orders. They can sometimes replace the role of a customer service agent.
However, the big advantages are that they are much cheaper, available 24/7, and there’s no wait time for customers.
As we start to become more comfortable with the idea of interacting with chatbots and AI bots like Alexa and Siri, more and more websites will incorporate them into their design.
Chatbots can increase sales, eliminate wait times, and improve customer satisfaction.
Which of These Web Design Trends Are You Most Excited to Try?
With so many web design trends exploding in 2020, it’s exciting to see the creative ways businesses can use them to improve the look and feel of their site.
Now that you know what’s on-trend, try to incorporate some of the ideas above into your website design. It will help create a look that’s modern, eye-catching, and can take your website to the next level.
Get started today and see what you can create!
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