Google “digital marketing companies” and you will be swarmed with options. While there are literally thousands of digital marketing agencies, only a few know what they are actually doing. The others are too busy trying to woo unsuspecting clients into paying for a service that won’t yield any results. Most unscrupulous and unprofessional internet marketing firms rely on the ignorance of new clients. They throw in a few fancy words and employ marketing theatrics to reel in paying clients.
Any good digital marketing agency would take time understanding the industry, the target audience, budget, and client goals. Only when those are finalized will they present a digital marketing package specifically designed for that client.
If you have a business, then chances are you need a website and thus need the help of a digital marketing expert. The following are 5 mistakes you should sidestep when hiring a digital marketing company.
Being Allured Exclusively by the Sales Presentation
Sales presentations have a solitary goal of convincing clients to buy digital marketing packages. Even reputed digital marketing firms are guilty of inflating their credentials to an extent. Don’t feel obliged to respond immediately after a fancy presentation. Instead, it’s best to keep your options open and hear out multiple sales pitches. Once you do, you are ready for the next step, research.
Judging a Digital Marketing Company Just by Price
Small businesses with limited marketing budgets often end up choosing the most affordable SEO and digital marketing agency they can find. The problem is digital marketing experts are not cheap. A digital marketing firm offering dirt cheap rates would likely hire non-native content writers and have an inexperienced SEO team. Mainly because good content writers and SEO experts demand higher salaries.
Falling for a Deal That’s Too Good to be True
If a deal sounds too good to be true, then chances are it actually is. If a company promises great results at prices way lower than market standards, then it’s best to avoid them like the plague.
Blindly Believing their Claims Without Due Research
From asking for case studies to finding independent online reviews, you need to invest time and effort to filter out the good digital marketing companies. It’s best to create a list of all the good SEO and digital marketing firms based on factors such as experience, ratings, package price, and others. Once you research what digital marketing firms usually offer and for what price, you will be much more equipped to sniff out bad deals.
Trusting a Company that Employs a Cookie-Cutter Approach
A lot of SEO firms are guilty of presenting the same package to all of their clients. This is a mistake because different businesses have different online priorities. For example, a local dental clinic would benefit from a Google business listing, positive reviews, and an accurate Google Maps placement. Similarly, a website selling products online need to prioritize on tweaking its website content and other SEO tactics to rank higher for specific keywords. While a higher Google ranking is never bad, different clients need different digital marketing plans to achieve their unique goals.