In order for your social media marketing company to stay ahead of the curve, you need to start optimizing for voice search. With the rise of digital assistants like Siri, Alexa, and Cortana, more and more people are using their voices to search the internet instead of typing.
According to Google, 20% of mobile queries are already voice searches. If you want your social media marketing company to be successful in the future, you need to start making some changes now to prepare for this shift. Here are five ways you can optimize your social media marketing company for voice search:
1. Use natural language in your content.
One of the best ways to optimize your content for voice search is to use natural language. This means using full sentences and questions instead of short keywords. For example, instead of saying “social media marketing tips,” say “What are some social media marketing tips?”
2. Use long-tail keywords.
Another way to optimize your content for voice search is to use long-tail keywords. These are longer, more specific phrases that users are more likely to say when talking into a digital assistant. For example, instead of using the keyword “SEO,” you could use the long-tail keyword “What is SEO?”
3. Structure your content with H1 tags and subheadings.
When someone performs a voice search, they usually aren’t looking for a wall of text. They want quick and easy answers to their questions. One way to make your content more user-friendly for voice searchers is to structure it with H1 tags and subheadings. This makes it easier for digital assistants to pull out the most important information from your article and deliver it in a concise way.
4. Add schema markup to your website.
Schema markup is code that you can add to your website that helps search engines understand your content better. This is important because it can help your website show up in rich snippets, which are special results that appear at the top of the SERP that includes additional information about your websites, such as reviews, ratings, and prices.
5. Optimize your website for mobile devices.
Last but not least, you must ensure your website is optimized for mobile devices if you want to rank in voice search results. This means having a responsive design and fast loading speed on mobile devices. It would help if you also considered adding Accelerated Mobile Pages (AMP) to your website, which is a particular version of HTML that’s designed for mobile devices and loads significantly faster than traditional HTML pages.
If you want your social media marketing company to succeed in the future, you need to start making changes to prepare for this shift. By optimizing your website for voice search, you can ensure that your social media marketing company stays ahead of the curve and ranks high in voice search results.
