Society has been living on social media. Around 3.6 billion people have an account on most platforms and social networking sites. Statista predicts that by 2025, around 4.41 billion people, including businesses, will be on social media.
Brands these days have taken to digital platforms and employing the assistance of outsourced content moderation in an effort to reach a broader audience and stay aware of ongoing and upcoming global marketing changes, and that includes upcoming social media trends for this year.
For businesses wanting to up their competitive game this 2021 and leverage their stability, stay tuned and read on to find out more on how to expertly use social media progressions for more sales.
The Art of Trending: How to Make Enough Noise on Social Media
According to experienced companies like New Media Services who specialize in assisting fellow companies in their online marketing strategies, social media trends for business are not just about adopting what is on high demand. You also need to screen each update carefully and assess whether it will do your business more harm than good. Also, your consumers are bombarded with both authentic and fake news. Try to be the one that stands out and provides visitors with legitimate information through the platforms you are a part of. Good or bad publicity will test your reputation and brand on social media.
That said, check out the seven most relevant developments in using social networking platforms to your business’s advantage:
1. Customize for Your Customers
The customer is always, mostly right. This is one of the most current social media trends because of its rise ineffectiveness. In every service and product-providing company, the goal is always to make sure that their clients are comfortable with their product and service and that their needs are duly met. Take the time to assess your methods for assisting customers depending on who you are serving. Not everyone has the same likes and dislikes when it comes to how you treat them or talk to them.
Get up and personal with your customers. When they feel valued, they become avid supporters of your business. Why do you think anything personalized becomes a hit? From earrings to alcohol bottles, to mugs, all these have their future owners in mind and you should design your products and ads for your target buyers. Meet your customers where they are, use the platform they are using and watch leads flock to you.
2. Human Input will Soar
Ah yes, original content comes from the diverse follower population you have on each of your social media platforms. Each user creates posts that could be talking about you or something related to your business. Make the effort to interact and ask permission when you use their content. User-generated content will continue to become a great source of traffic and push for sales since you can credit content that people love reading and would put your brand up there in the big leagues. UGC has become one of the prevailing social media marketing trends because of how strong it is in capturing the attention of other users in their respective social media platforms.
3. Media has Ears
Not to be taken literally, but the media has a way of staying tuned to what certain brands do and what people say about their services. Social listening tools belong to the more recent trends in social media marketing.
Utilize various social listening tools to determine what your audience is saying about you through their posts, their emojis, and even though what they share. Marketing teams employ these tools to get a feel of how they will respond to your ads. Tailor-made solutions or advertisements are heavily based on user-generated data. It includes products they searched, browsed, or previously ordered from eCommerce sites. Anywhere your leads are, you can hear them and use their preferences and reactions as a basis to become the best version of what your company wants to become.
4. Uphold Brand Integrity
In recent years, there have been data leakages of various social media users. From their personal information to photos to anything and everything that people post online, it seems that nothing escapes the villainous plots of hackers and trolls everywhere. The failure to protect customer data and privacy is one of the possibly horrendous missteps a company can ever do. User privacy is the highest virtue in business since not everyone wants to be in the spotlight. They want to use social platforms as they please and they entrust their information to businesses they support. It is therefore the responsibility of companies to do everything in their power to keep it secure at all times. Remember this when you are establishing a page on any social media platform. Your future followers will become your greatest asset in the future. Once you establish both rapport and trust, it transcends the buyer-seller relationship that you will be forging with them. This is exactly why protecting privacy is deemed as one of the most crucial social media trends today.
5. Influencer Domination
Your existing clients as your spokespersons are one of the greatest perks of online marketing. They know how well your product and service work and vouch for your authenticity. It’s been a trend since last year, but it has steadily been morphing into one of the 2021 social media trends because of how well they work. Basically, it falls under user-generated content in the sense that your chosen influencer creates posts, photos, and tags related to your brand which then generates a kind of traffic towards your own website or social media page. You work hand-in-hand in dominating the world, one post at a time.
6. A Video Goes Viral
Since last year’s lockdown, over 60% of marketers have begun to use videos as part of their strategy. It encompasses both audio and written content. Your audience visualizes and hears what you want them to understand and they process the information better. You can even make it more personalized by immersing your audience in what you are doing, feeling, and seeing in the office or by creating tutorials on how your product and service work. It is the foundation that people will use to build your reputation. It is part of the new social media trends out there that creates a sense of fun and enjoyment when people use your product. You easily answer the questions of people in a chat or email with a single video.
7. FAQ for You
At some point, people who visit your landing page or social media page will likely have questions for you. From the way you do things to your brand’s core mission, to the kind of work environment you instill in your staff, all will be scrutinized by potential leads. The impressions and answers you provide will either turn them into loyal customers that want to work with you or push them to switch to your competitors. Your engagements count, regardless of how brief or extended it may be. Prepare a FAQ page to overcome the tedious repetition of answering basic questions about your products and services. Then, focus on concerns that are more specific in nature. Get in tune with the latest social media trends so you can stay ahead of possible economic and marketing hurdles that may come.
Social Media Trends for 2021: Design for Success
Don’t feel intimidated by all the social media trends in 2021 in this article. Instead, use it as a platform to spread the word about your services and get your name known to a broader population of potential clients.
Following each of these trends in order isn’t necessary, Just see to it that you at least have a few of these or find a way to incorporate them all harmoniously. Rest assured, your business is bound to succeed and withstand even the most unpredictable industry shifts. Aside from employing these trends, you also need to make sure to secure your pages and followers against spammers, scammers, or online trolls.
Bonus tip: Moderate your page, the content you post, and what people share about your brand to keep both sides safe. Find a moderation team that can help you with efficient, reliable, and versatile content moderation services. In this manner, you will not be overwhelmed by sudden surges in follower posts or user interaction that may escalate on any of your pages. You will also gain better control over your digital reputation.
Have fun mixing and matching these Social Media trends!