Artificial intelligence has played and keeps on playing an increasingly crucial role in the development of the iGaming industry. Even though it might be hard to see from the consumers’ point of view, almost every online iGaming operator already uses artificial intelligence to improve their services in many different ways. Whether it is customer support, enhancing user experience, preventing fraudulent activities, or supporting responsible gambling, AI can do it. But in more depth, how has artificial intelligence revolutionized the iGaming industry? We talked with Finnish iGaming experts from Kasinosivustoni.com, and below we’ll tell you everything you need to know about AI revolutionizing the industry.
AI Chatbots & Always-On Customer Support
Customer support was the first section where the iGaming industry started to use artificial intelligence. Almost every more prominent iGaming site has adopted AI chatbots as part of their customer service, and the feedback has been extraordinarily positive. Chatbots give tailored support for every demand, and since they are open throughout the day, they are easily and quickly accessible whenever and wherever.
The best feature of AI chatbots is the always-on customer support. Whenever a customer contacts the support, they get an immediate response from AI that either offers a potential solution or asks more questions about the problem. If AI doesn’t know the answer or can’t help the customer in any other way, it’ll connect them with actual human customer service. With AI chatbots, iGaming sites can reduce waiting times and increase customer satisfaction.
Some online iGaming sites have also used AI chatbots to enhance player engagement rates. It can proactively contact users whenever necessary. It can be about new attractive bonus offers, updated terms and conditions, or something similar. It can utilize player data and behavioral patterns to customize a message for every demand. Getting tailor-made messages just for you encourages players to react to the information the AI chatbot offers them.
A big plus with AI chatbots is that having them also makes customer support bilingual. When actual people behind customer service can have a better emotional understanding, they are often quite limited when it comes to answering in different languages. Depending on the AI chatbot, some can communicate in almost a hundred languages. Users usually contact support when they are already having problems with the site, and the last thing they want to do is to communicate with language barriers.
Enhancing & Optimizing User Experience
Offering a positive user experience is crucial for every online iGaming site. Happy customers are more likely to come back and more willing to spend money on the site. That is why plenty of iGaming sites use artificial intelligence to enhance and optimize their user experience and to improve user retention rates.
One of the best ways to use AI in this sense is to offer personalized recommendations for each user. AI algorithms can analyze user data, behavior, and preferences in a way no human can. Because of that, it can show players personalized recommendations based on their recent activities. That can, for example, include new games similar to players’ preferences and the
latest bonus offers that match users’ interests. When the information is personalized, users are more likely to interact with it, improving the user retention rate.
Because artificial intelligence analyzes user preferences, behavior, and data, it can also give operators real-time feedback about what works and what doesn’t. That enables operators to immediately improve their gaming platforms, address user concerns and enhance the overall user experience.
Safeguarding Players through Responsible Gambling
Responsible gambling is one of the most crucial concerns in the iGaming industry. Most countries set stricter requirements for what gambling tools online iGaming sites should have and how sites should act to prevent harmful gambling habits. Artificial intelligence can help online iGaming sites improve their overall responsible gambling, and that is a section where AI can be a valuable tool for every iGaming site.
AI is a tool that can monitor player behavior and detect signs of problem gambling in real time. That enables operators to intervene early and provide appropriate support measures, such as self-exclusion options, responsible gambling tools, and access to support services. AI can also send players so-called reality checks that show players the time they have been using and playing on the online iGaming site.
Setting limits to gambling activities is a great way to improve responsible gambling on an iGaming site. AI technology allows operators to offer personalized limits based on users’ previous actions. If a user has been depositing money more often than usual, AI can suggest a player lower the deposit limits. That also works as a different kind of reality check since AI can also show player data about how much money they have deposited in a specific period.
Helps to Prevent & Identify Fraudulent Activities
Most online iGaming sites use artificial intelligence to prevent and identify fraudulent activities. AI algorithms can continuously monitor user transactions, behavior, and patterns to detect and flag suspicious activities. Recognizing possible money laundering, identity theft, or fraudulent transactions is one of the biggest strengths of artificial intelligence. The best thing is that AI manages to identify these in real-time without any delays.
Another thing artificial intelligence can do well is an advanced risk assessment. AI models assess the risk associated with user accounts, transactions, and activities, assigning risk scores to identify high-risk profiles or activities that require further investigation or intervention. Even though AI can read the data differently compared to humans, it’s still good to have an actual person checking out the activities AI has flagged. That is a terrific tool for online iGaming sites whenever they want to prevent potential fraudulent activities.
Lastly, artificial intelligence is also a significant tool to use when an iGaming site is going to create new fraud prevention strategies. It knows how to analyze historical data, identify contemporary trends, and develop proactive measures to prevent fraud. Even though that is something humans could do as well, it takes much less time to get reliable information and data from artificial intelligence than to do it by yourself.
