It’s no secret that AI (Artificial Intelligence) is ruling the world – and email marketing is no exception. Leveraging modern technologies helps businesses streamline business operations and makes it easier to reach prospective customers.
Email marketing is often overlooked by business owners when it comes to digital marketing. It is wise to know that email marketing can do wonders for any business, irrespective of size. You need to leverage modern technologies and the right email marketing platform to better connect with your customers and generate better outcomes.
A ‘budget’ is the primary concern for most companies, especially startups. But the good news is that email marketing is cost-effective, and startup owners can reap its benefits to grow their customer base.
6 Ways How AI Redefines Email Marketing
It’s worth mentioning that AI can also help you improve conversion rates. According to emarketer, email marketing has a median ROI of 122% – four times higher than other marketing methods, such as social media, paid ads, direct mail, etc.
While incorporating AI in your email marketing campaign is excellent, AI won’t do everything for you. It still requires a human factor that no technology can ever replace. AI can make the work more efficient but cannot make business decisions.
With that said, let’s discuss how AI is reshaping email marketing in 2022. So, let’s jump in:
Improves The Automation Process
AI in email marketing can help automate email marketing campaigns based on customer data. It uses the records of purchases, browser activities, and interests to understand the customer’s behavior.
Also, the best thing about AI is that it helps businesses save a lot of time. It helps to reduce the repetitive tasks and allows them to reclaim the time and effort they spent sending individual emails.
AI also gives business owners deeper insights into what images and graphics attract the customers. It shows information like what content receives higher user engagement. This way, AI helps enhance the email marketing campaign based on the users’ behavior.
AI Suggests The Right Time
8 out of 10 businesses often struggle to identify the right time to send emails to customers.
You may find tons of email marketing tips on the internet, exclaiming that Tuesdays, Wednesdays, and Thursdays are the perfect days to send cold emails. But, there’s no perfect day or time. Because your customers may vary, and everyone has their preferences and choices in checking emails.
The latest advances in AI are taking email marketing to the next level. AI is making email marketing campaigns relevant, timely, and personalized. You can get deeper insights into customers’ behavior to identify the ideal time. It means you can reach your prospective customers at the optimum time and boost conversion rates.
Send Personalized Emails
Never underestimate the power of email personalization. The more personalized your emails are, the better. You can’t expect to grow your customer base without connecting with your audience personally.
According to Statista, personalized emails have higher open rates and CTRs. Today, users expect emails or messages that appeal to them. They are more likely to abandon the email if it doesn’t in. AI figures out the users’ behavior and content they would love to have in their inbox based on their past activity. This data will help you write compelling emails for each person.
Optimize Subject Lines And Email Content
Subject lines, email bodies, and CTAs are the core pillars of email marketing. It has the potential to either make or break your email marketing campaign.
AI can help you develop super-effective email content ideas to grab the users’ attention. With AI and Machine Learning (ML) technologies, your software can help you find which subject lines work and which don’t. These modern technologies eliminate the guesswork and help business owners to boost their email open rates and CTRs.
AI Optimizes Email Frequency
The question that confuses a lot of business owners is, “how many emails should you send in a day, week, and month?” Sending cold emails to your customers is excellent, but don’t go overboard. Too many emails can overwhelm your customers, and you may land in their spam folder.
AI will help you identify how often you serve and your audience. t will give you the right insights to determine how often you should send emails. Sending emails to those who aren’t interested in your services/products isn’t worth it. Improve your email frequency game for those who seem to engage with your business.
AI Helps To Retarget The Customers
If a user has left your website without making any purchase, AI will send the email to that user reminding them of completing the payment. It also sends emails to customers regarding other options, such as exploring new products, subscribing to our newsletter to stay updated, etc.
Emails have a Call-To-Action (CTA) which directly lands the users on the site to complete the purchase.
Conclusion
Indeed, email marketing is the most powerful marketing tool. When combined with AI, it can take any business to the next level.
In today’s business landscape, where personalization holds a greater significance, every business marketer should reap the benefits of email marketing. It will help you expand your customer base and streamline business operations by reducing human effort.
