Just because you have a lot of website traffic, it does not mean you can convert that into sales. No, for the most part, only a small percentage of website visitors will purchase your goods or services.
It takes a lot of work to create a profitable online store, but if you struggle to improve sales despite your best efforts, it is time to rethink your strategy.
The information below should give you some inspiration on how to move forward and make convert site visitors into buyers.
Step #1 – Include Customer Reviews
If you run a dropshipping business, get a tool like the Opinew Shopify Reviews App to import product reviews directly from your suppliers or eCommerce giants like Amazon.
If you have a regular online store, then encourage customers to leave feedback and write reviews. Maybe you could offer some perks for those that write reviews? Something like a discount code or free shipping for the next order would encourage more reviews.
The need for product reviews is there to incentivize potential buyers into purchasing your products. If someone browses the online stores and stumbles upon a product they might be interested in, the lack of past customer feedback can be off-putting.
A number of people already purchase something because they got a recommendation from friends or family. While customer reviews are not the same, they are still a good way to persuade reluctant buyers into spending money.
Step #2 – Rethink Your Email Marketing Strategy
Email marketing is still an effective method to promote your business. First of all, get an email spam checker to make sure that your emails land in the inbox, not the spam folder.
Then, hire someone who knows the ins and outs of email marketing and have them reshape your brand’s strategy. Discuss how you can increase sales. Perhaps some shoppers leave products in their shopping cart and forget about them? Sending reminders via email would be a good option.
Sending special offers and announcements about upcoming sales is also worth considering. A reminder about your store will interest previous customers, and you can increase that interest even more by including a small discount code in the email. It is about getting them to visit the online store again.
Step #3 – Optimize the Website for Mobile Devices
Mobile optimization is another item that should be on the priority list. If your website has poor mobile device optimization, it should not be that surprising to see low sale numbers.
You do not have to develop an iOS or Android App right away (that is something to consider for the future, though), but at least make sure that the website is accessible for smartphone and tablet users who make for about half the total internet traffic.
Besides, it is no secret that many people find it more convenient to shop on a mobile device, and not accommodating this demographic is hurting your business.
Step #4 – Collaborate With Micro-Influencers
Forget about influencers who charge ridiculous sums for a promotional post and focus on micro-influencer marketing.
Micro-influencers may have fewer followers, but they are known for a better overall engagement rate. And if you have to pay less to a micro-influencer, then it should be clear that working with a few smaller influencers is a better investment than spending your resources on an A-tier celebrity.
Step #5 – Improve Customer Support
Emphasize customer support. Besides having someone who responds to emails, direct messages, and phone calls 24/7, your online store should also have an FAQ page. After all, not all customers are eager to interact with customer support. They would rather look for solutions themselves.
Another way to improve the customer experience is by adding different payment methods. Some people would like to purchase stuff via services like PayPal and Skrill. You could also think about implementing cryptocurrency as a means of payment. The important thing is to provide as many payment options as you can.
Step #6 – Focus on Visual Content on the Website
Emphasize visual content on the store, particularly when it comes to product photos. Hire a professional photographer if you can. It will cost you money, but having attractive pictures is bound to boost sales.
Step #7 – Look for Niche Marketing Channels
It is likely that you have already been promoting your store on social media platforms like Instagram, Twitter, and Facebook. But what about other, more niche channels?
Social media itself has more platforms besides the most popular sites. Some of the examples include WT Social, Valence, Elpha, and Yubo. Establishing yourself as one of the authorities on these platforms could prove as a wise move.