Surprisingly, getting a business going is something easier than people think. It’s easy to come up with a business idea, create a website, and even find a client for your work. However, the hard part actually comes in whenever you decide to scale your business and make it grow from a beginner to an actually more powerful business, and that’s where people tend to get confused.
Thankfully, there are some steps you can follow to make sure that your business gets scaled into the stratosphere and to help it grow without any major hiccups. So don’t be afraid to check out this list and see what steps you can follow to grow your business.
Use TikTok FYPs
The video-sharing website Tik Tok is confusing in and of itself, and then you start seeing the word FYP! If you are asking yourself, what does FYP mean on TikTok, then this is a great place to look. FYP stands for the ‘for you page’ of Tik Tok, and this page is customized for users who want to see specific content based on the Tik Tok algorithm.
For example, if you watch a lot of music videos on Tik Tok, then your FYP page is going to be covered with music videos because you have interacted with them. If you watch some funny comedy channel, then your FYP page is going to be covered in comedy things. Now, if your audiences are on Tik Toks and you have a backlog of content for your Tik Tok, it might be better for you to get on their FYP pages because that is where the customers will spend the most time.
Now, if you want your videos to get onto your customers’ FYP pages, you need to do a few things on your Tik Tok videos. For starters, you need to use hashtags to get into your customer’s feeds. Users can get exposed to different hashtags whenever they click on the discover page, and the hashtags can help you get into the FYP pages.
In order to find the right hashtags, take a look at the work of your business. For example, if you run a food truck and want to bring in customers, make your Tik Tok videos about your food and put #FoodTruck or #TasteOnWheels or something. Additionally, you can look at other large hashtags that are popular on the internet and incorporate them into your videos.
There are other ways to get onto the FYPs on TikTok, so don’t be afraid to get into the world of social media and see what happens.
Find Some Cap Tables
Capitalization tables are a list of securities that your company owns and who owns them. These include stocks, notes, warrants, and equity grants. If your company is starting to scale into the world of investments, you need to have some good cap tables for your work. No one wants to worry about how much of their company is owned by someone else, especially if you are growing and are new to all of this.
So cap tables are the best way to easily track the ownership of everyone in your company and will allow you to have a great birds’ eye view of the money and how you can spend it and make better investments.
Increase the Sales of Your Business With Soft Credit Checks
Soft credit checks are often done by an employer to an employee, often seeing what any red flags are and also how much money they have. However, you can pull soft credit checks on the investors and leads that you are working with to make sure that the people you are going to work with are going to be able to help your business grow.
You don’t want to get blindsided whenever your new perfect lead is suddenly someone who has been bankrupt twice, has maxed out credit cards, and has a very mediocre FICO score, and you’ve let them get into your business’s money.
You can save all that time and headache by checking out every single lead with a soft credit check api before you close the deal with them. Then you can see what leads are going to work with your business and help it scale and which leads look promising but are ones you want to avoid on all matters relating to your credit and your money.
Improve Your Mindset
Your business is rising up, from being an unknown to a known figure, and you aren’t the underdog anymore. People are listening to you, respecting you, and perhaps even working under you. There have been many businesses that have been scaling and growing, only to be brought down low due to self-sabotage because the business owner doesn’t think they are good enough.
So as you are scaling your business and also are growing your client base and revenue, you should also focus on your internal growth. Your business is good enough, it has risen to the top not by accident but because of hard work, and you need to accept that and recognize that as you move forward. No one wants to have it all and then lose it all due to some mismanaged priorities and self-caused accidents.
Enjoy the Benefits of Scaling!
From more money to more clients, to greater brand recognition, to partnerships, the scaling of your business might be confusing and more than a little scary, but it can also give you a lot of benefits as well. Don’t be afraid to rest on your laurels for a little bit and focus on enjoying the view from the top because it is going to be a good view that will lead to even greater heights.
After scaling becomes second nature is when you can get back to the grind and keep pushing for your business to be all it can be, but as you scale now, make sure to take note of the small victories along the way.
