The world we are living in is predominantly governed by technology, and Instagram is no different. From food, household chores to travel and sleep, everything is heavily influenced by technology. The area where it has exploded the most is social media and e-commerce. Many brands and entrepreneurs promote their products or services on such platforms.
Instagram is one of those social media giants hugely impacted by technological advancements and is still evolving. Instagram, with over 400 million user base, is a virtual repository of short clips and images that you can refer to in the future to look back and reflect upon the good times you spent with your loved ones. Insta is a sneak peek into people’s lives and is a fantastic platform for interacting with others.
Initially, when Kevin Systrom and Mike Krieger launched their brainchild Instagram in October-2010, the idea was to create a community of users who could share pictures. However, as the app evolved with time, the sole purpose of Instagram is no longer sharing photos alone; there’s much more to it. People can promote their brand here, buy and sell things, share fundraising posts for social causes, explore opportunities for earning money, develop intriguing content, and become famous.
Instagram outgrew all other social media platforms in no time. Given its popularity, many people started to share their content on the platform and opted to buy Instagram real followers from this link who gave them a reasonably good initial start. The power to buy real Instagram followers gave the content developers access to millions of users almost instantaneously.
Now, you may reckon which technologies support running Instagram efficiently? How are the Instagram app and its various features developed? So, read on to explore more! Instagram app is built on tested technologies that include Gearman, PostgreSQL, Node Components, Celery, Redis, Django-based Stack, and RabbitMQ.
Gearman
This technology also supports distributing tasks and managing uploads on the app.
PostgreSQL
It supports the primary storage database system on Instagram. Such data like the user’s profile, and the images, videos, tags, likes, are all managed by this technology.
Node Components
Instagram uses various nodes that filter live streaming events topping the charts and segregates upcoming events from voluminous content slapped every second on the IG system. This technology also backs up top trending hashtags.
Celery
Celery technology is behind managing the tasks and their distribution based on the real-time operations in the app.
Redis
Realtime data, storing faster feeds, and sessions are all handled using tested technology which acts as an inbuilt memory on the Instagram system.
Django-based Stack technology
This helps in tracking the ever-increasing Instagram followers. In addition, this technology also equips IG engineers to filter and manage heaps of content uploaded on the platform.
RabbitMQ
The technology is responsible for managing messages and queuing on Instagram.
While these were some outstanding and tested stacks of technologies that Instagram uses to create a user-friendly environment for its followers, there’s more in stock for you. Instagram’s new features make the users’ experience richer, which is why more people are allured to use Instagram, and there’s an outgrowing number of real active Instagram followers.
Instagram AR Effects
Augmented reality is one of the Instagram milestones of the trends of 2021. The consistent popularity of AR effects for stories is getting popular. Facebook offers Instagram users access to Spark AR studio, the software used to develop custom AR effects. Over a while, the user base has improved to more than a billion.
This AR platform for Mac and Windows helps you to construct AR effects for mobile cameras. This is the same as photoshop for Sketch works. You can say that anyone on Instagram can create and share stories filters with the help of Spark AR studio. Instagram now prominently features user-generated selfie filters relative to Snapchat’s Lenses.
You can leverage the trend if you are a business since it offers a lot of creativity. Fashion and accessories companies can now help people try out exciting and new looks using AR before buying them. It is such a great way to make the audience aware of the social campaigns you care about. For instance, Rihanna utilized a ball filter for advertising the Clara Lionel Foundation.
The Rise of IGTV
The video-sharing platform Instagram is much more than posting images and videos. Instagram’s latest feature IGTV is now very famous. The initial launch resulted in slow user adoption, but Instagram has improved IGTV and consistently promotes usage throughout the forum. In addition, Instagram dangled the juicy incentive of sharing 55% of ad revenues in the posts with creators, similar to the YouTube network. Indeed, this move has proved to be a game-changer for Instagram.
Now users have the power to cross-promote their IGTV videos on the feeds. Earlier users had to be confined to IGTV and share some vertical lines. Moreover, you can utilize the best video editing software to upload interesting videos on IGTV.
You can choose a more unfiltered and authentic configuration. For example, you can share an exclusive interview with specialists, influencers, or just a visual of any current event.
Video marketers’ first choice is Instagram. Based on a survey of video marketing facts and data Instagram is hugely popular among marketers.
Shiny and new IGTV services are sure to stay in top place. So, don’t miss being on IGTV, and don’t forget to crossover your videos to various other platforms. This is a fantastic way to redirect viewers to different social media sites and your website to attract consumers if you’re an online trader.
Shoppable Posts
With the outburst of online shopping culture across the globe, rolling out Shoppable Posts (Instagram, 2021) was a strategic move by the Instagram management team as it catapulted the app into an entirely online marketing platform. Given the pandemic and lockdown, people preferred to shop online, so the newly launched feature: Shoppable Post, received a positive response worldwide.
Tagging and shopping the products directly from your organic posts became much easier with it. The feature is now available in 46 countries, making shopping on IG super handy. In addition, its new check-out feature allows you to purchase products directly on IG without logging out from your account.
Before this functionality on IG, people could only generate leads by linking to their profile or by running IG stories. But, now, consumers can easily access the tagged product.
Gone are the days when you had to redirect your customers to your website or Amazon page to sell your product; you can instead showcase it instantaneously on your Instagram handle along with the product reviews and price. Additionally, the IG team has simplified the process of creating an Instagram Shopping Account for its users.
Shoppable Influencers
Instagram has transformed into an e-commerce and affiliate marketing platform by optimizing the given technology to its best. In addition, Instagram has made its influencers’ life easier as they can now tag the products on their posts, which can later be bought from Instagram Checkout. Amidst the COVID-19 outbreak, online shopping has picked up well, so it would be foolish not to encash this opportunity.
Before this, only a handful of social media influencers like Vogue, Kylie Jenner, and Chiara Ferragni could use this platform to trade on Instagram.
Recently, Instagram has faced tough competition from Periscope and Snapchat. Although IG already allows its users to share clips as short as 15 seconds, it plans to expand and introduce new features. Sharing videos is core to the company, and access to faster internet is a growing reality. The management wants to leverage this trend and stand out amidst the fierce competition. Therefore, Instagram has produced Hyperlapse that enables you to capture stable time-lapse videos. Indeed, creating advanced video features is the future of Instagram, and that’s what you call dipping a toe in the water.
Conclusion
Instagram lets you see through the world and what’s going around you in real-time using the best, tried, and tested technologies. Instagram heavily relies on technologies like Gearman, PostgreSQL, Node Components, Celery, Redis, Django-based Stack, RabbitMQ, etc. To keep its system up and to run. IG features like Instagram Hyperlapse, Instagram AR effects, Shoppable Posts, Shoppable Influencers, Rising IGTV, etc., are all technology-driven. Indeed, creating advanced video production tools is the future of Instagram to stay in the game, and that’s what you call dipping a toe in the water.
