A lot of people in the beverage industry came across the chance of owning a mobile bartending business, as they have a passion for slinging drinks and the desire to work for themselves.
Of course, they have all the licenses and certificates, like the BASSET Certificate, before they start their mobile bartending service. So, if you have any plans to have a mobile bartending business, and want to know some tips and strategies to market your mobile bartending service, then you’ve come to the right place.
Read on for more tips towards making your business a success.
Understanding What is a Mobile Bar
Mobile bartending service bars come in wheels. It’s unique as the party goes wherever you want to. The mobile bars will turn parties and events into special occasions, and it’s going to be fun and memorable.
Mobile bars may fuel your passion and could be the best side hustle. Just make sure you obtain a BASSET certificate before you operate. Best of all, mobile bars can be customizable. And you can look for ways about the designs, beer display, beverage racks, custom signage, or standee.
1. Market with Experiential Marketing
Experiential marketing must be a popular trend that helps the customers experience a brand rather than just utilizing traditional marketing and selling methods. It’s also being understood that having an experience of the brand and all would help the customers come up with an attachment to make potential customers up to 98% likely to purchase.
2. Build Relationships with Customers
The brand of the bar must build a foundation of your personality. With that, one of the best ways to market a mobile bar is by showing your character and passion. This may easily be done when you launch or host a party and offer people the opportunity to experience the bar and the brand.
Perhaps you can also encourage office meetings and gatherings at the mobile bar. This will allow you to improve the current network and contribute to activating your brand. Best of all, people will know you, even from where you start. With that, they will become more inclined to recommend your mobile bar business to others.
3. Promoting through Social Media
People have become more active on social media these days. However, more social media platforms are best when creating an online presence for businesses, Facebook, Instagram, and Twitter.
Social media strategy becomes very attractive, so use these modern platforms as it will allow your business to attract a more extensive customer base while creating emotional connections to your audience.
4. Develop Your Website
Once you’ve advertised your mobile bar business on social media, potential clients will likely inquire about your services. With that, you should come up with a platform, perhaps a website, that will enable the customers to reach you.
Through your website, you can have blogs so the customers can know more about your business, your story, and all other queries they have in mind without having to travel physically. That is why you should start developing your website or hire a developer to lessen your tasks.
5. Showcase Your Expertise
You’re probably the first bar in your area, yet you can’t really say that, for there could also be others who work the same thing. So with that, practice showing off your expertise to put you and your business ahead of others.
Do not be afraid to offer free advice and show how you can be the best and the most knowledgeable, especially when you operate and start your mobile bar business.
6. Improve Your Service
You can improve your service in many ways, and sometimes it’s not just about your on-site service. You can also do off-site services, such as responding to emails immediately or social media inquiries.
Responding right away is vital. You may even put an automatic responder so people know they aren’t forgotten. Then, you only have to put yourself in the customer’s shoes. Surely, you want to get a response right away.
7. Gather People
You probably know many people if you’re already an established bar in the area. You have connections and are already networked to find those with whom you want to keep in touch. However, if you are still new in the mobile bar business, chances are you’ll face a competitive marketplace.
But don’t worry; you can always reach out to people and know what they are looking for and even where you will fit in.
Wrapping Up
Starting a business can be critical, especially if it’s new. However, with proper strategy and plan, you can always pull off a business that will last for years. Of course, you should obtain all the requirements so you can operate. And if you need help obtaining licenses and certificates like a BASSET certificate, you may check with the TIPS website to help you.
