Having a strong digital presence is crucial for any business. The majority of customers discover products and services online, so a poorly designed website affects the bottom line. It is guaranteed to have a high bounce rate. If you do not want to lose customers to competitors, invest in web development. Outsourcing is an excellent choice.
Companies may develop websites in-house, hire individual freelancers or outsource to an agency. The third scenario is the most efficient. Finding qualified professionals takes time, it is more expensive, and the local talent pool may be limited. By outsourcing to an agency like appkong.com, you will get a qualified team and a full-service package.
Delegate to Succeed
A well-designed and well-maintained website is a prerequisite for success in e-commerce. A flawless user experience results in more conversions and a boosted bottom line.
Companies outsourcing to reputable agencies have peace of mind. They know that their websites are reaching as many customers as possible. Their uptime is maximized, and in-house employees are not distracted from their core activities. Here are the five biggest arguments in favor of development outsourcing.
Cost Savings
Hiring full-time or even part-time employees are always more expensive than outsourcing. Why? First, development and maintenance require a team. Your HR department will spend time and resources to find, interview, and choose candidates with different expertise.
Secondly, these new staff members may need training, and they will expect perks: medical insurance, paid vacation, etc. Your business will have to pay for software licenses, computer hardware, and other office equipment.
Finally, employee wellness and overtime pay will add to the expenses. In-house development only makes sense for lengthy large-scale projects. Unless you need access to web expertise on a daily basis, hiring is unnecessary.
Compare these difficulties to the outsourcing model, which lets you access overseas talent at a low cost. Hourly rates vary geographically, and Eastern Europe offers impressive savings compared to North America. In countries like Ukraine, the quality of IT education is high while local rates are relatively low.
Businesses that already have some developers or designers in-house can fill skill gaps through staff augmentation. This is still cheaper than hiring and training more employees! After your website is up and running, your agency can also take care of maintenance. Every month, you will pay a fixed cost.
Maximum Security
Given the prevalence and diversity of cyber threats, website security is paramount. Hacking is not the only concern, as even spam bots can get your website blacklisted. If it gets infected with malware, users will see a warning about potentially suspicious or dangerous content. Such issues are guaranteed to affect your company’s reputation.
One of the biggest advantages of outsourced maintenance is comprehensive security. Your agency will keep your site protected from the latest versions of viruses and malware. They will keep spammers at bay and your data will be backed up in multiple locations.
Website security is important for businesses and users alike. Customers don’t want to have their data compromised, and leaks are detrimental to their reputation.
Recovery is also a costly ordeal. Businesses whose customer data gets stolen, not only pay for security fixes. They also have to cover legal expenses. A professional maintenance team will keep an eye on your website’s defenses, update them, provide regular testing and fix any bugs ASAP.
Access to Most Recent Updates
Reliable development firms leverage the latest technology. They keep up with the trends and make sure their clients’ websites are up-to-date 24/7. But outsourcing web design and maintenance, you will gain access to advanced software and critical security updates.
Cutting-edge websites load quickly and deliver a superb customer experience. Did you know that the majority of users abandoned pages taking longer than three seconds to load? While technology is evolving, attention spans are shrinking, and users are growing more and more impatient. Keeping your website updated is crucial for long-term viability.
The majority of consumers discover, compare, and buy products using smartphones. This makes mobile optimization absolutely vital. This is another area where offshore firms shine.
Development agencies make sure their clients’ sites provide an excellent user experience on any screen. They know all the ins and outs of responsive design. Your contractor’s team will optimize all content and visual elements without the loss of speed or aesthetics.
Focus on Core Objectives
Building a website is a complex and time-consuming endeavor. If you opt for outsourcing, your employees can focus on the core activities that drive revenue. They can devote time to other IT tasks instead of dealing with the design and upkeep of your website.
Web development agencies cannot afford to waste time as they must meet clients’ deadlines. The modern business world is fast-paced, and timelines are expedited. Lost time translates into lost revenue, so why distract your in-house employees? Delegate web development to have your website delivered by the designated date.
Continual Improvements
Web development is a highly competitive field. Agencies are perpetually seeking new ways to improve their services and impress businesses. Winners are always proactive. They keep abreast of trends to help clients reach as many customers as possible.
This means your company will get access to the most efficient technology available. Development agencies hire professionals with different expertise: back-end developers, front-end developers, testers, UX and UI experts, etc. They create scalable and flexible websites, taking care of every little detail.
Final Word
Outsourcing web development and maintenance is the right decision. It will allow your business to save time and money, impress customers and ensure long-term security. This model is an excellent choice for companies of any size.
The upfront costs required to build websites in-house are significant. The infrastructure is costly. Think about all the additional expenses associated with hiring and staff retention, medical insurance, perks, payroll taxes, and software licenses!
Delegate design and maintenance to qualified professionals. Let your employees focus on their primary duties. Save time and money, and unlock cutting-edge technical solutions for prolonged success.
