Are you looking to make your lifelong dream a reality? Whether you’re looking to open up a small boutique downtown or a plumbing company to service your local area, creating a startup takes some hard effort. Not only do you need to acquire the proper licenses and certifications required by law, but you also need to find funding, conduct market research, and build from the ground up.
To ensure your startup is successful, you need to make sure you take the time to devise a well-thought-out business plan and run your business like a well-oiled machine. Below, we provide helpful tips on running a successful startup.
Have an Innovative Idea
Google, Airbnb, Uber—these major companies all started out with a single idea aimed to make life a little bit easier for everyone. While not every startup will amount to these business giants, you can still grow a successful business from ground zero with a creative idea. Think about your own life. What frustrates you? What can be improved? Can you think of a solution? If you have a way you can make life easier or more entertaining for someone, you’re going somewhere. This could be small-scale, such as opening a pizza shop in a town that doesn’t have one or designing a mobile app for the masses.
Whatever your idea may be, you need to conduct market research and determine if there’s a need. If there’s a need, you’re good to go. But if there are already businesses that have a similar concept, you may have trouble getting off the ground.
Hire the Right Employees
Once you’ve obtained funding, your licenses, and broke ground on your business, you’re going to need to build a team to help in your success. Rome wasn’t built in a day, and neither will your team. To hire the best candidates for your company, you’re going to need to take time to create a job description, read through resumes and cover letters, and conduct interviews.
One key step to hiring the right employees is running a background check. Many new startups will skip over this step, as it can become expensive depending on how many candidates you need to screen. However, what costs more, investing in a background and DBS check or hiring an ex-convict who has a track record of theft and burglary who ends up stealing from you? To ensure your small business succeeds, you need reliable and responsible staff.
Never Stop Marketing
Marketing is essential to running a successful startup. How else would people learn about your brand and name? There are plenty of small business marketing strategies you can take advantage of to take your startup to the next level. These include:
- Running Facebook Ads
- Sending email campaigns
- Investing in SEO
- Spreading your brand through word-of-mouth
- Handing out promotional products
- Creating a customer rewards program
Along with these marketing strategies, don’t forget about the power of social media to grow your brand. Social media platforms, such as Facebook, Twitter, and Instagram, are powerful tools that allow you to connect with your customers and reach broader audiences to bring awareness to your company.
For example, Instagram can boost your brand by allowing you to create giveaways and contests for users to participate in. On the other hand, Twitter will enable you to have conversations with customers and join professional learning networks where you can learn more from like-minded people in your industry.
Create a User-Friendly Website
Lastly, you’re going to need to create a user-friendly website in order for your startup to get off the ground. What’s the first thing you do when you’re looking for a place to eat, a restaurant to dine at, or need someone to repair a leaky sink? You Google it! With a website, you can reach local audiences by using local SEO tactics that make your website pop up towards the front of search engine results.
Additionally, creating a website is affordable, and can be done by yourself using a free website builder. If you don’t have time to develop and design your own website, you can hire a freelance web designer, who can do all of the hard tech work for you. A website will allow new and returning customers to learn about your business, which in turn will increase sales and boost your business.
Business owners have a lot on their plate. Success is never easy, especially when it comes to running a startup. However, with the right idea and determination, anything is possible. From hiring a team of dedicated staff to using creative marketing strategies, you’ll see your startup take off in no time.