Do you own a small business that has been struggling or stagnating?
Do you feel your business should be doing better and has the potential to be great?
It very well could be that your business does have potential, but that potential will never come to fruition without the right marketing tactics.
In this post, we will give you 9 marketing tactics you can use to try and grow your customer base and improve your business. If after reading you still haven’t quenched your thirst for marketing tips, you could read Camino Financial’s “5 Marketing Techniques To Drive Sales”.
9Marketing Techniques You Can Start Using Today!
Marketing is the lifeline of any business. If you can’t reach new customers, you won’t make any sales. And if you don’t make any sales, you might as well end up bankrupt.
So ensure that your small business has some great marketing techniques in place to grow your customer base. Here are some great ideas:
Marketing starts with your brand.
You need to know how you want your business to be represented in the public eye.
The first step is to focus on the most basic aspects of your brand. Your name should be catchy but short enough to be easily remembered. You also need an eye-catching logo that is colorful and fun. Finally, you need to think about the aspect of your business you most want people to know about you. If you think you make the best cup of coffee in the area, you can play with that.
You can also use initiatives that are close to the company, like fostering diversity or preventing food waste. Your brand should incorporate the best parts of your business.
2. Know Your Customers
Before you get too far into your marketing strategy, you have to know your current customer base to know which areas you may need to target in order to gain a different part of the market.
You want to create a profile of your current customers.
How old are they, what is their gender, where do they work, where do they live, how do they learn about your products?
You can then find patterns that will help you know what demographics you need to target. For example, if you notice you are getting mostly older customers, you may not have a strong enough social media presence to draw a younger crowd.
3. Facebook Ads
Building off of the last point, Facebook Ads are a great tool to target specific demographics.
While some might say this social network is for the younger crowd, in reality, people of all ages and backgrounds are now on Facebook.
The great thing about Facebook Ads is that you can choose what demographics to target (i.e., who the ads will show up for on Facebook). You can target specific factors like age, sex, location, interests, internet browsing habits, etc.
4. Build a Good Website
Many businesses often neglect their websites and wonder why they don’t get as many sales.
A good website is essential to draw in potential customers and help returning-customers learn even more about your business.
Not only does your website need to need to look pretty, but you also need to make sure it is user-friendly as well. Nothing turns off potential customers faster than a slow website that is impossible to navigate. This is an area where it pays off to get some outside help. Hiring a freelance web designer can do wonders for your business.
5. Learn SEO
Most marketing today focuses on online advertising, which can be quite daunting if you are not familiar with it. The key to successful online marketing is learning the art of Search Engine Optimization (or SEO).
SEO is all about maximizing the chances of your website being placed higher on search engine results (like a Google or Bing search). There are obviously a lot of factors that go into this, but there are a few easy tips you can use to improve your SEO overnight.
The use of keywords, in the title, and throughout a page, is crucial as they tell search engines what search results to put your page in and highlight those words when your page is shown. You should also use clear meta descriptions that tell the user what the page is about and what they can find there.
6. Emails and Newsletters
The tried and true electronic advertising method, email is still a great tool to market your business and new offers to potential customers.
An easy way to get email addresses is to put a pop-up window on your website asking for user’s email addresses. The key is to make your emails and newsletter sound as enticing as possible. For example, if you run an automotive business, ask the user if they are interested in auto care tips that could save them money.
Emails and newsletters are useless if they provide nothing of value to the user, as the user will either put your emails in their spam folder or simply won’t return to your website.
7. Use Word of Mouth To Your Advantage
Not all of your marketing needs to be done online. Word of mouth is still a great way to get more customers that are similar to your current customers.
Create programs that incentivize referrals from current customers. One idea is to give customers a special discount if someone else confirmed they were referred to your company by that customer.
8. Create Special Offers or Events
A good way to drum up more business is to provide special offers or events for your business. Examples could be a flash sale or catering to a local block party.
While these things can cost you money, the new customers you can get from them often bring in more cash than you spent during the sale.
9. Create an Online Blog with Internal Links
Another way to get more clicks on your website is by creating an online blog with helpful tips in your area of expertise.
This can steer people who may not know about your business to your website in order to learn about a subject they are interested in. You can also include links to your sales pages in these blogs in the form of hyperlinks (this is also a great way to boost your search engine results).
Creating and running a successful blog is a great marketing tactic. If you aren’t the best writer yourself, there are a lot of websites where you can hire freelance writers to write for you.
Today Is The Day to Start Marketing Your Business
These are only a few of the marketing tactics small business owners can employ in order to grow their business. We urge you to try these out for yourself and see just how much of a difference it can make for you and your business.
Are you ready to see the huge difference marketing will make in your business?