Many entrepreneurs who start their business want to know exactly how much money they need to spend on website development. But the problem is that it is impossible to estimate the cost for the development since there are many particularities that have a direct impact on the cost. It is required to collect all information about the type of website, its goal, and other important details.
Anyway, when a customer contacts software development company, he or she want to know an approximate price to allocate a specific amount of money.
This article will spell everything out. And first, we will start with the main reasons why your business needs a website.
6 reasons why you need to launch a website
If you still hesitate and don’t know whether you need a website or now, you should get acquainted with the main reasons why a website is what you need.
A demo of your activity
First, a website is a demonstration of your activity, what you do, pictures, portfolio, and so on.
If your customers want to learn better what you are engaged in, they will have more trust to your business if you use a website with detailed info since it shows your serious approach. Besides that, customers can quickly make their decision whether they need your services or not.
When you just start your business, and you are not aware of what steps you should undertake, you may think that you don’t need a website since the development is rather expensive. But it is a big mistake. You should find money for your website since it will be a reliable investment that will work for you later.
For a start, you will need to promote your business, right? You can use conventional ways like TV advertising, banners on the Internet, newspaper ads, and so on. But eventually, you will spend much more money on it than you will pay for a website development. Besides that, you will be able to reach a wider audience with your website rather than you use traditional ways.
You will have to pay to software developers and web designers that will create a website for you and they will maintain and update it according to your requirements, but you will be able to return all investments eventually when you will gain your customer base. And traditional marketing will be more costly.
If you save on website development, you will not increase user engagement, so you will lose much more.
Saving is important, but wisely.
Up-to-date information for customers
Imagine that your website is some kind of a brochure that keeps users informed. And unlike a traditional brochure, you can always update all information on your website on a regular basis, so your customers always know about all updates.
You can show users what activities you hold, any interesting events, and other important information. If you see that there are any mistakes, you can quickly fix it in order not to mislead people.
Moreover, you can create a YouTube channel to promote your business, and link to your channel should be located on your website. So people start using a website and then they keep on immersing in your business watching YouTube videos and so on.
If you have a business office where your employees provide people with necessary services, it doesn’t work round-the-clock anyway. But a website does. Your customers can always get access to your website, whether be it night or day, weekend, holidays, or something else. When your office is closed, people still have an opportunity to know more about your service.
Apart from this, a website makes it possible for customers to schedule appointments, and even make orders.
Improvement of customer service
It doesn’t matter what type of services you provide customers with, you have a great opportunity to let people use your product to the fullest, and give them useful tips on how they can benefit from it.
If you offer some specific services, you should recommend people to use a service as a way to save on money. You need to write detailed tips where you describe why your product is better and how it helps users benefit.
It is better to add Blog page, where required articled will be contained. Thus, you will be able to improve customer service significantly and they will be back to use your service again.
A great coverage
If your services are not targeted specifically on the local audience, a website will help you find customers from all over the world. Various concerned users can find your website and proceed to use your services.
Thus, you will cover a wider audience, you will show everybody that your business is trustworthy, and a website will bring you a great profit.
Types of websites and the cost to build them
We singled out the main reasons to have a website, and now we can proceed to our main topic concerning website development cost. First, we will list websites by types to understand how much they can cost and why they differ.
Business website cost
Such type of website is a promotional and its main goal is to give people more information about the brand. The more complex a website is, the more expensive it will be, a simple truth.
On average, business owners need about 6 pages on their website. A business website usually has About us, Contact us, Services pages that are considered to be basic.
Blog page is not the most popular, some owners think that they don’t need it, as well as Press page, Testimonials page, and so on. At the same time, business owner often needs to add Subscribe feature, content that can be downloaded.
As for technologies applied, as a rule, developers use Angular 2 to create website’s front-end and Node.js for back-end development. The cost of web app development services for such a website will depend on the number of hours spent on the development. On average, business website development can take from 200 to 270 hours. And the price depends on the company itself and its location.
#1. For example, the US-based companies hourly rate varies from $75 to $150, so the development cost can be $15,000 – $20,250 if $75 is an hourly rate, or $30,000 – $40,500, if an hourly rate $150.
#2. If you order a website development from companies located in Eastern Europe, the cost may vary from $30 to $50. Thus, the cost may be $6000 – $8,100 if $30 is an hourly rate, or $10,000 – $13,500, if an hourly rate is $50.
E-commerce website cost
Bricks-and-mortar shops should exist and they will exist forever (at least we believe in it), but online shops have already occupied their niche and made online purchases much simpler and convenient. If you sell some physical objects, you should have your e-commerce website without hesitation.
As a rule, e-commerce website and business website are not completely different in its structure, and the number of basic pages will be the same. Nevertheless, it doesn’t mean that an e-commerce website will be the same in its design, it requires the development of specific elements and different type of navigation. So the time for development will be different and the cost as well accordingly.
Angular 2 and Node.js can also be used here to create an e-commerce website, however, Shopify may also be used if necessary. The development time may vary from 360 to 760 hours. As we noted above, the cost will depend on an hourly rate.
Landing page cost
Have you ever seen a website with only one page? It is what landing page is. The main goal of such a website is a call to action, motivate people to act in a specific way.
Landing pages can be different, one of them offer you buy something, other ones recommends you to download a file. Of course, the development cost of a landing page is substantially lower than the cost of building e-commerce or business website.
Landing page development usually takes from 20 to hours and Bootstrap grid along with HTML can be used.
Stage by stage: development cost of each website phase
To understand the whole development process better, we will study each stage this process includes. It will help you estimate your potential expenditures more accurately.
The design is what users look at first, so it is highly important to pay a lot of attention to this stage. A website design captures the attention of users for a few seconds, and its quality depends on how a user will act further – keep on using or close the website.
To do it wisely, you should elaborate on a marketing strategy, it will help designers build an appropriate design.
Web design building includes such stages like user story, wireframes, and building of UI/UX design. Each of this stages should be coordinated with you by designers to discuss all nuances.
A web design building can take from 20 to 80 hours, however, specific additional requirements can shorten or extend the development time.
Front-end is everything your users can see and deal with on the website. In this stage, front-end developers can add animations and make adaptive or responsive website version (or both). However, UI/UX designers can also work on responsive/adaptive design building.
Usually, front-end development is initiated after UI design is over. Angular framework is often used for building front-end. It is very important and mandatory part of website building, and the development can take from 25 to 250 hours.
The back-end is what makes your website function. You cannot see it, but it is an engine that makes all features function in the right way. If you don’t create one landing page and your website has a lot of complex features, then prepare to pay a large amount of money for the back-end part.
For example, when you enter wrong data during authorization, you will get a notification that your password is invalid. How does it work? A password is sent to server side which is back-end and it processes the request. If it doesn’t match the right password, it sends an “Invalid password” notification.
The development time of back-end part can be from 70 to 250 hours. At the same time, some simple websites cannot function without custom-made back-end, just using ready-made services.
Content Management System
CMS (short for Content Management System) is a system that makes it possible for a website owner to edit information on a website, manage it etc. It is very convenient because you don’t need to contact developers again to ask them to change something, you can do everything on your own.
There are ready-made tools that allow developers to integrate CMS without additional development. But ready-made tools have some shortcomings, they don’t let you make custom changes, so if your budget is big, you can order the development of your own CMS that will be built according to your personal requirements. It will take about 60-80 hours.
4 ways to enhance your website
To make your product popular and demanded, you should promote it using different ways. Your product may be the best among others, but if nobody knows about it – what is the sense? So to enhance your website, make it really competitive, you should spend some money on additional bonuses that will improve your website.
Launch advertising campaign
Well-thought advertising means a lot. Use Google AdWords that will let you create targeted advertising specifically for your target audience. Be ready that you will need to spend a serious amount of money since if you want to achieve good results, an advertising campaign will be expensive. The cost of this campaign cannot be calculated since there are many factors to be considered.
Search engine optimization
SEO or search engine optimization is required. If you arrange your SEO wisely, your website will be at the top of Google’s search results. You need to add to your website specific keywords that are related to your business. It has a direct impact on the popularity of your website.
The cost of SEO service may vary from $30 to $2000 per month.
If you have a large website, it has many pages, it should have its blog as well. As we noted above, you will improve users’ engagement if you provide them with useful tips. That is why you should hire a skilled copywriter that will write attractive articles with interesting content. As for cost, you can pay for each article or pay monthly salary, it depends on your personal agreement.
Social media marketing
SMM is a must if you want to promote your product in social networks as well. It is hard work that requires much time and efforts, so you should find specialists that will do it for you. The cost of SMM may vary from $400 to $20,000.
And the last but not the least things you cannot ignore – additional expenses you will have to incur when creating your website.
Every website has its own name, and your website shouldn’t be an exception. You should get on special services for additional cost. It will cost about $5 to $15 per year.
It is very important to find a good hosting because it will have a direct impact on loading time. Users need to have a quick access to your website that is available 24/7. Hosting cost varies from $70 to $210 per year.
Even when the website is created and it is actively being used, it requires permanent maintenance to make sure that everything works properly. So software developers will keep it updated and they will provide it with a required security level to avoid any potential threats. The cost of maintenance of your website can be $500 – $10,000 approximately.
Thus, drawing a line, if we take an average hourly rate of $50, the cost of your website may start from $8,750 to $33,000. Everything depends on your final requirements and additional things you will decide to use. We hope this article was informative and useful for you. So do your best, and may the force be with you!
About the Author:
Sergey Lypchenko is a technical writer at Cleveroad. It is a web and mobile app development company located in Eastern Europe. Our main goal is to develop first-rate and competitive software for our customers. My mission is to provide people with interesting material about innovations in the world of IT.