When you are just starting your business adventure, you will need all the help you need. In the digital era, you have lots of tools that will automate processes done manually earlier.
That means you will have an opportunity to delegate more complex tasks to your employees. Depending on the size of your team, you can choose which assignments you want to run through software and which can be done by your team members.
We decided to help you by listing ten tools you should purchase when founding a startup.
The best tools for new business owners
No matter how small you start, you can use the benefits these tools provide you. Some of the most important ones are:
- Software for project management – You will need platforms for creating, organizing, and managing tasks. By using this software, you can set deadlines and track the progress of all tasks. Some of the most popular tools are Trello, Bitrix, and Asana.
- Customer relationship management (CRM) software – This piece of software is essential for customer engagement. With CRM, you can track leads and manage your sales channels. For starters, you can use tools like Salesforce or Zoho.
- Analytics tools – Every company needs services that will measure their results and give a clear and concise overview of them. For that purpose, you can use Google Analytics or Hotjar to track user behavior and see your website performance. You can also identify weak spots and optimize conversion rates.
- Software as a Service (SaaS) tools – If you think some tools are pricey, you can, instead of purchasing, choose the subscription model they offer. That means you will access these tools via the developer’s servers and use them from your computers or mobile phones. You will need a constant internet connection to be able to use those tools. Among software companies that support this business model are Canva, Zoom, and Google Workspace.
- Accounting software – You can use help from an accountant, but that option can be too costly for new startups. The cheaper option is to use programs like Xero or QuickBooks. With them, you will be able to manage your finances and track expenses.
- Whois API – These tools will give you versatile options when searching for business partners or creating an affiliate network. You can use their database to check domain age, domain registrar, web hosting company they are using and other domain stats.
- Communication tools – By connecting your team members with the tool that ensures real-time communication, you can hire remote members. You will ease collaboration between them and eliminate the need for physical presence. The commonly used tools are Slack and MS Teams.
- Marketing automation tools – These software solutions will be very valuable to any business owners looking to automate marketing campaigns. For that purpose, you can use Mailchimp or HubSpot. With them, you can manage email lists and track website traffic.
- Cloud-based productivity tools – The best way to collaborate with other members and share documents is to use cloud solutions. You can choose between Google G Suite, Microsoft Office 365, or Dropbox.
- Graphic design tools – Every modern marketing strategy requires visual solutions that will be promoted on social media. You will need a person who will do that part of the job, and that person can use tools like Adobe Photoshop or Figma.
Final words
As you can see, a range of areas are covered by these tools. Every company needs to pick ones that suit its specific needs and goals. Some of the described tasks can be outsourced, but it is always better to have them done “in-house”.
By implementing and using these tools, new businesses can improve their collaboration and efficacy. If they are successful enough, they will increase customer engagement, which will lead to more sales and larger profits.
