Is your new WordPress site underperforming? Or has its performance dipped in recent months?
WordPress remains the most usable and scalable content management system. However, it is not a set-it-and-forget-it tool that simply runs by itself. You have to set it up to succeed from the start, and continuously work on it.
With that in mind, here are some of the things that can hurt your WordPress site, before or after you set it up.
1. Bad Hosting
Not all hosting companies are created equal. A cheap hosting company that you’ve never heard of is simply not going to be able to match the level of performance and service you could get from a more reputable brand.
If you are currently with a cheap web hosting company, don’t delay, click here to speak with a live WordPress expert support agent who can show you your options and tell you how to switch providers.
Your cheap host may start out well enough. However, the more traffic you start to earn, the more of their resources you’re now tying up. This means that they may cap your bandwidth, which essentially means they’re slowing you down on purpose because they’re not equipped for you to succeed.
These slow speeds can kill your site’s performance and hurt your SEO.
Too Many Plugins
You could be hurting your website with the tools you installed to help take it to the next level.
WordPress plugins are usually amazing and can unlock new abilities and insights. However, there can be too much of a good thing. Too many plugins can weigh down the backend of your site.
Take a look at how many you currently have installed and remove anything you’re not using. If the backend takes a few seconds to load on your screen because you have so many plugins, that’s a sign that your users are having a similar experience loading the frontend.
Again, WordPress does not have an autopilot. SEO success is not a destination, it’s a constant journey.
To achieve and maintain strong performance numbers, you need to do a number of things. First of all, you need to test your site’s speed regularly. The more pages you publish, the more often you should test.
You will also want to avoid the number one testing mistake that most small business owners make: Do not simply test the home page and assume the rest of the site is fine. You need to run site-wide speed test, paying particular attention to your most important landing pages and blog posts.
The second thing you need to do is prune your website’s content. You need to ensure things are running as lean as possible by removing any outdated or useless pages. These pages will take up room in the backend and slow you down.
Of course, these are only a few of the things that can slow down a WordPress website or hurt its overall performance. But, the 3 major issues we explored today can be fixed quickly for almost no money.
Give your WordPress site the attention it deserves and it will pay you back with traffic, leads and even sales!