Having a beautiful and seamless website is an essential part of running a modern business.
Consumers spend almost 15% of their retail and commerce dollars online, a figure that’s only going to keep growing. If you run a successful business, you need to make sure you’re regularly reviewing the effectiveness of your enterprise website.
We put together a list of the 5 must-haves for any great enterprise website.
Excellent UX and UI
User experience (UX) and user interface (UI) are probably the two most important components of any website. They sound incredibly similar but actually encompass two very different things.
UI is how your site looks and feels to the customer. It’s all about the graphics, flow, and overall cosmetic touches. In this day and age, your website has to look perfect. Consumers are used to excellent interfaces if you provide anything less, you’re not going to gain traction.
UX refers to how your website actually works for your customers. The navigation pathways, the speed processes take, and how easy or difficult it is to work with. It’s not quite a backend, but it’s much more closely related to it than UI is.
If you’re designing a new site for your business and don’t have CMS included from the get-go, you’re making a big mistake. A content management system allows you to control every aspect of the content and appearance of your site.
In the past, this was all done by manual coding. You needed a programmer with HTML/CSS/Java knowledge to program images and other data into your site. With an effective CMS, anyone with minimal training can manage the appearance and live content of your site.
From a marketing standpoint, this is huge. You can rapidly adjust the tone and type of content on your site to fit seasonal moods, major events, and new product launches. Any quality enterprise web development planning will include a content management system.
Internet of Things (IoT) devices is one of the biggest trends in consumer tastes. The Google Home and Amazon Alexa have established a major beachhead right in consumer’s homes. Integrating these kinds of services with your website allows you to more effectively capture a share of that market.
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Depending on what industry you’re in, you could see even greater benefits. By building the tools for IoT connectivity into your site, you allow much better customer interaction and expand the range of customer experiences.
Your customer support personnel will have new ways to connect. Your sales staff and marketing can benefit from connections to data generated from wearables and other consumer-focused devices.
Social Media Ready
Everyone is on social media. One of the biggest trends in enterprise web development is the seamless integration of social media with your site.
Lots of great sites now partner with Facebook, Twitter, or Google to allow single sign-on. This allows your potential customers to sign into your site using their existing social media credentials.
This creates a smoother experience for them and allows you to better understand their browsing and shopping patterns.
In the first quarter of 2019, almost half of all global web traffic was on mobile devices. If your business site is optimized specifically for desktops you’re missing out on almost half the market.
The most basic aspects of this relate to appearance and navigation. Your site has to have text sized for high legibility on mobile devices. The way your content fills the screen also has to be adjusted. If you’ve just got your full up website on mobile screen users will quickly get turned off.
Another big factor in mobile friendliness is speed and responsiveness. The speed of your site is easy to understand. If mobile users see their use of the site seriously degraded, they’re gone. Responsiveness is more difficult. It relates to how your site adapts around their mobile usage.
One of the greatest benefits of modern technology is how much actionable data it produces. You can see accurate and up to date figures on every customer’s interaction with your website. This allows you to see what works, what doesn’t, and what needs to be changed.