Content is king, but only if you know how to work with it and target it to your audience the right way. In fact, 78% of internet users in the U.S. said personalized content from brands increased their purchase intent.
There are many ways to personalize content, ranging from articles and blog posts to email newsletters, videos, and ebooks. This is one of the best ways to earn your customers’ trust and turn them into loyal brand ambassadors.
Here are 5 reasons why you should consider content personalization in marketing and build better relationships with your customers.
1. Build Trust with Your Audience
One of the most important rules of personalized marketing is building trust with your audience. Your content should show your customers you care about them. You do this by being transparent, reliable, and open to feedback.
This way, you build a deeper relationship with them and boost brand loyalty. The bottom line is: if your customers trust you, they’ll buy from you, over and over again.
2. Better Customer Experience
Providing a personalized customer experience is an essential step to building successful relationships with your customers. One example is providing a personalized website experience, so that each time a user visits your website, they get content tailored to their needs.
You can do this by setting cookies and smart rules for visitors and divide them based on location, phase in the buying process, lifecycle, referral source, and device.
3. Add Extra Value
Marketing personalization is about providing extra value to your customers. Aside from blog posts, you can also produce free informational videos, ebooks, webinars, and courses that solve a particular problem.
If you have more than one buyer persona, create content for each persona and for each stage of the buyer’s journey. For example, new users may need more information on how your product works, while older customers may be ready for an update.
4. Build Brand Awareness
People are bombarded with ads every day, and on every platform, so they’re becoming immune to pushy sales tactics. This is why content personalization is crucial to building brand awareness without being salesy.
When you provide content that helps your audience solve a particular problem, you create brand awareness. They will choose your brand when they need a solution and become loyal customers as a result.
5. Increase Customer Retention
The main goal of any business is to increase sales, but true mastery is in keeping customers coming back. These are the people you should focus on, and personalized content can help you do that.
The more you produce valuable, relevant, and informative content, especially for them, the sooner they’ll come back. Given that acquiring new customers costs more than retaining existing ones, this is a strategy you can’t afford to ignore.
Content Personalization Is Key to Boosting Sales!
These are just some of the many reasons why you should use content personalization to grow your business. Customers appreciate tailored content made for their needs and will buy from you more as a result.
Want more business and marketing tips? Check out some of the other articles on our site where we share the latest industry trends.