As someone who sells generators, you may be wondering how to boost your business. It’s a very niche industry, which means some mainstream ways of marketing may not work for you.
However, this doesn’t mean you can’t reach a more targeted audience. Read on to find out how to get strong leads online for your generator business.
Utilize Social Media
Social media isn’t just for recreational uses; if used correctly, it can be very powerful for businesses too. Find out what hashtags are trending for your industry and get in on the buzz.
LinkedIn works for advertising too. You can check out what customers your competitors have and join groups there. Plus, you can publish content to engaged customers, which is a nice feature.
You can also use analytics tools to see what time your potential audience is on social media so you can post at the optimal times. That way, there’s a better chance they see your posts.
Create Blog Posts
The average person doesn’t know a lot about generators so that they might have some questions about it. By creating informative blog posts, you drive traffic to your website, and you position yourself a knowledgeable name in the industry.
For example, take Kruger Power. They have blog posts that explain generator terms in a way that anyone can understand. They even have a generator buying guide to help you determine which one’s best for you.
Try Email Marketing
Send out emails, but make sure they’re opt-in only. Consumers hate getting spam, and if you put them on an email list without their permission, you’ll alienate them and lose their business.
Use Search Engine Optimization
Search engine optimization (SEO) is the use of keywords your potential customers search for. You can put them in your blog posts, landing pages, and meta elements.
While putting them in makes your page rank higher on search engines, be aware of keyword stuffing. When you “stuff” your pages with the keyword, you can actually be penalized and will rank lower. You should consider working with an SEO specialist to get the keyword density just right.
Try Different Channels
With the advance of technology, there are various channels you’ll find your prospects at. When you don’t take advantage of them, you’re missing out on making a connection.
If your prior marketing was through display ads, try other things, such as Facebook ads or TV spots. You’ll want to do research on your demographic and see which touchpoints you can reach them at. Instead of focusing on all of them, it’s best to pick a few that are the strongest.
Generate Strong Leads Online for Your Business
With our tips, you’ll be able to generate strong leads online and get the customers you want. Many of them won’t even eat up much of your budget, such as creating blog posts.
By putting a little investment and time into generating leads, you’ll see it pay off when your sales numbers shoot up.
If you’d like to read more on improving your company, then check out our articles on business.