Are you thinking about starting your very own online fashion magazine?
Starting an online fashion magazine can be a very exciting endeavor. But, it can also be a lot of work. Running a successful magazine isn’t just about having a good eye for fashion, it’s about having all of your ducks in a row.
If you’re wondering where to get started, you’ve come to the right place.
Read on to learn how to make an online fashion magazine.
1. Figure Out Your Target Market
Before you dive into creating your magazine, you first need to figure out your brand. To do that, you need to decide who you want your audience to be.
Do you want to appeal to high-end fashion buyers who have a lot of disposable income? Do you want to appeal to college students on a budget? Or, maybe you want to target readers who are interested in street fashion?
Whatever it is, figuring out your target market early on is crucial. Your target market will dictate your online fashion magazine’s design, the types of stories you’ll cover, how you’ll compose your articles, and more.
Fashion is a very broad concept, so knowing the type of reader you want to target early on will help establish your brand and your unique voice in the industry.
2. Create a Business Plan
Running an online fashion magazine is very different than running a brick and mortar shop. However, in order to be successful, you still need to create a business plan.
Your business plan should detail both the short- and long-term goals, and expectations for your magazine. Here are some questions you should ask yourself that will help you put together your business plan:
- What kind of fashion content will I focus on?
- Will I hire in-house writers, stylists, and photographers, or will I use freelancers?
- What are the startup costs, and how will I get financing for these costs?
- Where do I see my magazine in the coming years?
- How will I fund my online fashion magazine? (affiliate links, online ads, etc)
- What will I call my online publication?
By asking yourself these questions, you’ll have more direction for your online magazine.
3. Buy a Domain Name and Set Up a Website
As soon as you know what you want to call your online fashion magazine, it’s time to buy a domain name and set up a website.
Even if you don’t have any content yet, you want to buy a domain name as soon as you think of it, because you don’t want to worry about someone else taking it. Once you have your domain name secured, it’s time to set up a website.
There are many different website builders out there, so take your time researching each one to figure out which one is right for you. Once you decide on a website builder, we recommend spending some time familiarizing yourself with its different plugins and functions.
Remember, you don’t need to launch your website until it’s 100 percent ready, so you can take all of the time you need trying different designs, familiarizing yourself with the functions, and more.
4. Put the Pen to Paper
Once you’ve bought your domain name and set up the bare bones of your website, it’s finally time to put the pen to the paper and focus on the creative aspects of your online fashion magazine.
To do this, you first need to decide how you want to structure your online fashion magazine. Do you want to post articles frequently, and have it run more like a blog?
Or, do you want it to closely mimic a paper magazine, in which you come out with new issues every month or every quarter? Or, maybe you want to do a combination of the two?
Whatever the answer is, try to figure out early on how you want to structure your online magazine, as your readers are going to expect consistency.
When you know what you want the structure to be, you can then start laying out your first articles. Depending on what you want your articles to look like, you may need to hire photographers, writers, illustrators, set designers, or other creative professionals.
If you’re starting with a very small budget, don’t feel obligated to hire all sorts of creatives. All you need to get started is a camera and your creative voice.
Once your online fashion magazine starts making money, you can start hiring contributors.
However, you may want to hire someone early on to hire the technical side of things so you can focus on the creative side. We suggest hiring a computer wiz who knows how to combine PDF files and take care of other technical aspects of the job.
5. Launch and Market
Once you have your first issue put together, it’s finally time to launch it on your website!
Before you launch, you need to decide whether you want to charge a fee for people to access the magazine. We suggest keeping your magazine free in the beginning so you can build an audience and instead focus on other ways to generate revenue.
For example, you can run banner ads, post affiliate links, or run sponsored content.
To get the word out about your online fashion magazine, create social media profiles on Instagram, Facebook, and Twitter and post on these consistently. Anytime you post, make sure you link back to your publication.
How to Make an Online Fashion Magazine: Are You Ready to Launch?
Now that you know how to make an online fashion magazine, it’s time to get started. Before you know it, your fashion magazine will be up and running.
Be sure to check back in with our blog for more tips and tricks on launching your own business!