Social media advertising has become an essential part of every business’s marketing strategy. It is an effective way to reach your target audience and increase your online presence. Facebook Ads have always been one of the top forms of advertising. However, they recently went through a rebranding and are now called “Meta-ads.”
Meta-ads are a type of online advertising that uses data-driven insights and targeting techniques to display personalized and relevant ads to users. By leveraging user data, businesses can create more effective Meta-ads campaigns because they have the data to see what works and what doesn’t, allowing them to optimize and tailor to what their target audience resonates with.
What are the benefits of Meta-ads?
- Targeted audience: Meta-ads allow businesses to display ads to a highly targeted audience based on factors such as demographics, interests, behaviors, and more.
- Flexible ad formats: Meta-ads have a wide variety of ad formats, including images, videos, carousels, and more. These can all be customized to fit the advertiser’s specific marketing goals and budget.
- Cost-effective: With Meta-ads, businesses can set a daily budget for their campaigns and only pay for clicks or impressions, which can help control advertising costs and avoid overspending on ineffective ads.
- Detailed performance metrics: Meta-ads provides detailed performance metrics such as clicks, impressions, reach, and conversions, which allow businesses to measure the success of their ad campaigns and make data-driven decisions.
- Increased brand awareness: Meta-ads can help increase brand awareness and reach a larger audience by displaying ads on Facebook and Instagram, which are highly popular social media platforms.
- Lead generation: Meta-ads can be used to generate leads and increase customer engagement by directing users to a business’s website or landing page.
- Increased sales: Meta-ads can help increase sales by displaying targeted ads to users who are more likely to be interested in a business’s products or services.
- Competitive advantage: By using Meta-ads, businesses can gain a competitive advantage by reaching their target audience more effectively and efficiently than their competitors who are not using social media advertising.
Meta-ads are a great tool for businesses that are looking to reach their target audience and increase their online presence. With their data-driven insights, targeting techniques, and flexible ad formats, Meta-ads can help businesses achieve their marketing objectives as well as highlight areas that need optimization. Whether a business is looking to drive website traffic, generate leads, or boost sales, Meta-ads are customizable to suit every business’s needs.
Why do businesses choose to work with a Paid Social Agency?
While Meta-ads can be a powerful advertising tool for businesses, creating and managing effective campaigns can be time-consuming and complex. That’s why many businesses choose to work with a paid social agency, such as Pattrns, to support their Meta-ads efforts. Here are some reasons why it may be worth hiring a paid social agency:
- Expertise: Paid social agencies specialize in creating and managing social media advertising campaigns, including Meta-ads. They have the expertise and knowledge to create effective campaigns that are optimized for success. Additionally, an agency will be up-to-date with the latest trends and best practices in social media advertising.
- Time-saving: Managing Meta-ads campaigns can be time-consuming, particularly for businesses that don’t have dedicated marketing teams. By working with a paid social agency, businesses can save time and focus on other important aspects of their business while leaving the Meta-ads management to the experts.
- Customized solutions: Paid social agencies can create customized Meta-ads solutions that are tailored to a business’s specific needs and goals. They can help businesses identify their target audience, create effective ad copy and visuals, and optimize campaigns for maximum performance.
- Performance tracking: They provide detailed performance metrics that allow businesses to track the success of their Meta-ads campaigns. They can analyze data and make data-driven decisions to optimize campaigns for better results.
- Cost-effective: While working with a paid social agency may require an investment, it can ultimately be a cost-effective solution for businesses. Paid social agencies have the expertise and knowledge to create effective campaigns that are optimized for success, which can lead to better results and higher ROI. Additionally, businesses can avoid wasting money on ineffective campaigns and ensure that their advertising budget is being used effectively.
Working with a paid social agency can provide businesses with the expertise, performance tracking, and cost-effective solutions needed to create successful Meta-ads campaigns. By partnering with a paid social agency, such as Pattrns, businesses can maximize the potential of their Meta-ads and achieve their marketing objectives.
Meta-ads Business Case Studies
There are a huge number of case studies out there of businesses’ success stories using meta ads. See some below:
- Gameloft – Facebook ads helped raise brand awareness amongst female gamers
The aim was to reach a female audience in the UK to gain brand recognition and install their new game Disney Dreamlight Valley. Gameloft used Video ads, Ads in stories, Advantage+ placements, and optimized ads where needed using measurement insights. The campaign managed to reach 4.8 million people, and over a 3-week period, they achieved the following:
- 9.7-point lift in ad recall
- 3.2-point lift in action intent
- 1.7-point lift in preference
- American Express Benelux – Using Facebook Video ads to raise awareness and sales
Amex’s Platinum card comes with many benefits, and they wanted to reach new customers and raise awareness. Amex used Photo ads, Video ads, and measurement insights to help optimize campaigns. Over roughly 6 weeks, American Express managed to achieve the following:
- 33% lower cost per acquisition
- The 1.6-point increase in familiarity
- 27% decrease in cost per 1,000 views
- 50% increase in reach
- AC Milan – Using Meta Advantage+ shopping campaigns to boost Christmas sales
AC Milan wanted to drive more sales through its online retail store around the Christmas period. To achieve this they used Photo Ads and included Advanated+ shopping campaigns whilst observing measurement insights to optimize the campaign. AC Milan managed to achieve:
- 48% increase in sales with Advanatge+ shopping campaigns
- 34% decrease in cost per purchase with Advantage+ shopping campaigns
- 49% increase in return on ad spend with Advantage+ shopping campaigns
As you can see by the results a number of businesses have achieved, if you use a variety of ads and monitor your measurement insights along the way, you can achieve increased brand awareness and sales.
