When it comes to executing a successful sales recruitment process, it’s easy to get lost in the glut of online advice about how exactly to go about it. With so much contradictory information to wade through, you’re liable to spend all your energy and still come up empty-handed.

Instead of being pulled in every direction, what you really need is a clear sense of the skill sets that will enhance your productivity and the personality types that best suit your culture, to set your business up for continued success.

Fortunately, you can partner with an agency that’ll help you consolidate this information and use it to recruit sales people for you using proprietary methods. Do a little research online and you’re sure to find such an organization, one that prioritizes your business and won’t make any recommendations before they fully understand it. To aid you in your search, here are three tips every agency should follow to land you the perfect recruit:

Always Be Looking

You’ll never find opportunities to hire top-performing salespeople unless you’re constantly on the lookout for them. Expecting incredible employees to simply show up at your door is a nice thought, but far from practical in a business environment where every competitor is trying to get ahead.

A leading sales recruitment agency will know to always keep their eyes open for standout candidates so you’ll be able to act fast when the time comes. Having all the right connections only pays off if you stay in constant contact with them.


Hiring a perfect fit for the job is a matter of continually refining the systems in place to make it happen. This is why it’s best to choose a recruiter that follows a sales recruitment model they’ve refined with decades worth of data. Their model should ideally break down into systems for:

  • Narrowing down vast networks of contacts to the best candidates for your business
  • Conducting interviews tailored to the needs of your specific industry
  • Benchmarking candidates’ skills against metrics that meet your high expectations
  • Following up with your business to monitor new hire progress

Hire for Adaptability

The best salespeople understand the role your business’ products and services play in a customer’s life and adapt their sales approach to reflect it. To put it another way, they understand that your business may offer different solutions for customers even though the products or services they use are exactly the same.

Buying television ad space, for example, will represent a milestone for an up-and-coming business, while it may be part of just another Tuesday for a multinational conglomerate. Your recruiter should take care to hire sales professionals who recognize these pitches as two very different conversations, and who have the versatile communication skills to direct either one toward closing the deal.

So long as you keep your sales fundamentals in mind, partner with a reputable recruiter, and are willing to put the work in to find candidates with grit, as well as a way with words, you’re well on your way to building a sales team primed for spectacular results.