Social media advertising campaigns are becoming more prevalent as the number of people who use social platforms increases. However, this increased interest comes with risks, and business owners are looking into new solutions. Luckily, using a residential proxy is often the best solution for these problems. Click here to find some of the top proxy servers to help you bypass limitations and restrictions during your social media marketing campaign.
Why Are Social Campaigns Essential?
Social media has seen a rise in interest in recent years. More people are using it, and more people are buying products and services through ads on these platforms. Gone are the days of paper pamphlets or news advertisements. Now, the easiest way to reach your clients is through the social platforms they scroll through almost daily.
Why are Proxies Critical in These Campaigns?
However, while these ad campaigns are highly effective, there are also some risks. Scams and ad fraud are common, and there can be some platform restrictions when advertising your brand. As such, proxies are the ideal tool to use during your campaign.
Proxies are intermediary network servers that reroute your requests and traffic. It hides your IP address by assigning you a new one, which has several benefits in an advertising campaign.
Types of Proxies for Social Media
Various proxy server types exist, but not all are equally good for social media platforms. Below, we look at three ideal types to use, focusing on the best one, residential proxies.
Residential
Residential proxies hide your IP address using an IP that an Internet Service Provider (ISP) assigns to a home device. It means you look like a natural person connecting instead of a bot when accessing the internet. As a result, it’s much harder for websites and social platforms to detect a residential proxy.
However, you can also set your IP anywhere in the world. Proxy providers have an extensive network of global home devices to which your server can link you to set your location to another place. These proxies, while generally more expensive, are also more secure.
Mobile
Mobile proxies are similar to residential ones in that they’re incredibly secure. A 4G ISP provides the IP address for this proxy server. You can change your mobile device’s IP to another, allowing you to access social media apps while keeping your IP hidden.
Datacenter
Datacenter proxies use an IP pool that originates from a datacenter. It’s often faster than residential proxies since it can connect faster with its online server and IP pool. However, when using a data center proxy server, you should use a dedicated server, as multiple users can slow down shared ones. It can also be less secure, and websites can more easily identify them as proxies.
The Benefits of Proxies for Your Campaign
Residential proxies provide quite a few advantages to your marketing strategy. Below, we consider the various benefits and why you should use proxies.
Ad Verification
The biggest challenge to posting ads online is combating ad fraud. Part of a marketing strategy is not only posting the ads on your social accounts but also on websites and such. It allows more people to see your ads and generates traffic to your account and website.
However, scammers can act like a trustworthy advertisement company and then commit fraudulent practices. It includes click fraud, where you pay for each click and fake clicks, simulating traffic to your account using bots, or even hiding your ad so it’s not viewable.
However, using proxies, you can verify your advertisements. You can change your IP to see if your ads are posted on the sites they stated and what happens when interacting with them. Interacting with it like a customer would is an excellent way to ensure your ads are working as intended. It can also give you more awareness of how successful your brand is and how clients see the ads.
Competitor Research
Using proxies with tools like web scrapers lets you gather information on your competitors. You can use the proxy to change your IP and check the competition. Or you can do a general data mine and find out the latest deals, prices, and offers your competitors give to clients. This method is an excellent way to keep on top of the market changes.
Unblock Social Platforms
Many social media platforms block you from creating more than a few accounts. You can change your IP and create and manage several accounts from one device using proxies. It also helps you enhance your automation process, making running a social media campaign much more manageable.
Access Other Markets
Changing your IP can help you access other markets. If you want to branch out to a new market, you can use the proxy to ensure you get market-related information or use targeted marketing tactics. It further helps you adjust your plan to personalize it to each market.
Run a Successful Social Media Advertising Campaign
A residential proxy, or any other reliable proxy server, is an excellent tool to ensure you run a successful social media advertising campaign. Part of advertising your business means ensuring the ads end up where they should be. Luckily, proxies are ideal for ad verification and bring a host of other advantages with them.
