Business opportunities, for any brand, can be grasped easily and at any time, but only for those ambitious companies that will find the courage to dare. Among the effects of digitization, fed and supported indirectly by the global pandemic, there is also the systematic enlargement of the catchment area available to brands, which, nowadays, can hope to find new customers even in the potentially largest ocean that can exist, namely the web. With social media, the opportunities to reach a surprisingly large number of people have multiplied, allowing brands to develop ad hoc communication strategies aimed at intercepting certain types of users, almost always identified with the buyer personas of reference for that particular company. It is not just a matter of filling one’s own social channels with static content focused on the product, on the functional qualities of the product or service that is being marketed. The reduction of the digital gap, greatly accelerated by the global pandemic, has brought people even closer to the world of the net, to electronic devices, to social media, giving rise to new and unexpected business opportunities for a large number of companies.
Going Beyond the Product
Many brands, even today, make the mistake of concentrating their social communication on the product, without being able to make that fatal leap that would take them beyond mere product categories and push them into the arms of their users, their target audience, thanks to a language and emotional content that can involve the public on a much deeper, much more intimate and personal level. All this is possible thanks to brand storytelling, whose most advanced techniques, despite the skepticism of many, can concretely project companies towards a new phase of growth and development, also in terms of sales, revolutionizing the relationship that is established between the consumer and his reference brand. Brand narration can be articulated in different and extremely varied forms and is certainly not limited to online communication: a company that decides to change the appearance of its headquarters, or even simply of its offices, perhaps through a high-level architectural modernization, can effectively and blatantly tell its story, its values, even its intentions, entrusting the forms of the exterior with the concrete story of its business processes, past and present.
But in the age of social media, most storytelling techniques are applied to the web, to websites, to the bulletin boards of the most popular social networks. In this case, too, the objective is always the same: to capture the attention of your stakeholders with short and qualitatively unexceptionable content, capable of catching the eye of the casual observer who is lazily scrolling through his Facebook feed while on the subway, but also of a possible investor or potential customer, who will thus certainly feel intrigued and eager to deepen his knowledge of the brand through a visit to the website or with an even more concrete action, such as a follow or a subscription to the newsletter.
New tools to tell the brand
Effective storytelling is also one that is carried on with some peculiar storytelling modes offered by the most advanced social networks, such as all those offered by the powerful Twitch platform. Originally, this social media was born to meet the needs of gamers and video game enthusiasts, who through Twitch could follow professional players and their exciting performances with video games, all invariably live. A particularly crucial aspect, of Twitch, is the incredible power of live streaming, which exerts an unprecedented attraction based on focusing attention on the present moment, and on nothing else.
The influence of Twitch and other social media of the same kind has even come to condition some of the new UK betting sites, which, for some time now, have begun to offer the opportunity to place bets on live events, on video games that are broadcast live every day on the most popular Twitch channels, thus allowing everyone to immerse themselves in the spirit of the times and to try something completely innovative, with the possibility of having fun and winning money. The sites selected by this platform such as SBO, however, have been carefully chosen according to strict criteria of reputation and reliability, and therefore represent a guarantee of absolute safety for every player.
In order to find new business opportunities, in the times of social media, we must find the courage to experiment with new tools, and new languages able to project our company towards new worlds still unexplored and full of bright promises.
