Within this ranking, we’re not taking into consideration smaller brands, organic teas, or weight loss teas – only the world’s largest tea companies.
The teacup shape gives a visual hint as to what type of product the logo represents. At the same time, the shape isn’t overbearing and doesn’t make the emblem cluttered. The glyphs fit the outline of the emblem perfectly in the same way as a tea leaf takes the shape of a teapot. The Tetley logo has a modern touch, which is softened by the lettering “Since 1837.”
Interestingly, if you look at the previous logo, you’ll notice it’s a bit more modernistic. Why did the company replace it by the emblem with a more pronounced “heritage” message? The reason is the tea is the type of product that is easier marketed with “tradition and heritage” concepts.
One of the brightest tea emblems, the Lipton logo brings to mind the generous sun, under which the tea trees are growing. On some packages, the yellow circle is even surrounded by stylized sunrays.
Joyful and happy as it is, the yellow circle isn’t enough for a memorable logo. The addition of the red shape with soft curves helps to make the design more recognizable, while the white letters add the final touch.
While the brand belongs to Starbucks, the design of its emblem is completely different than that of the parent company. The Starbucks logo is pretty rich in detail and based on an image, whereas the logo of Teavana is nothing but typography – geometric, minimalistic, and highly memorable.
The beauty of the insignia results from the combination of angles, which is especially obvious in the middle of the word. The letters “AVA” create a mirror harmony, leaving just two asymmetrical letters from both sides. The combination of black and white seems a perfect way to emphasize the effect.
Harney & Sons
While the American tea company was founded not that long ago, only in 1983, the logo leaves a different impression. It’s all about heritage and tradition. The elaborate details, the old-fashioned shield with two symmetrical lions seem to have been taken from a medieval coat of arms.
The name of the brand only reinforces the impression – that’s the way companies were being named a century and a half ago when Charles Dickens was writing his novels.
The curvy outline and classic shape of this logo also symbolize tradition as does the elaborate typeface. What we especially liked was the way the palette creates a symbolic link with the product – you may get the feeling you’re looking into a real cup of tea.