The eCommerce world is becoming increasingly competitive. To succeed in the highly competitive eCommerce sector you should keep an eye on changes in today’s digital marketplace. By doing this you can drive your eCommerce business forward, and stay ahead of your competition. So if you want to build your online store now, contact a professional ecommerce development agency for implementing the biggest developments that will become the trend this year.
Below, check out the top nine on our list so you can start planning ahead of the game.
Since the introduction of the Progressive Web Application (PWA) in 2015, it has gained huge popularity. It is a type of software application that combines features of both an application and a website. Implementing PWA technology enables you to ensure optimal usability of your website across all mobile devices. And as a result, it allows gaining a more comfortable and streamlined experience for users.
The PWA features are:
- Offline mode;
- SEO indexed;
- No download required;
- Support push notifications;
- Installable on the home screen;
- Easy to develop;
- Fast loading time;
- Work across all operating systems;
- Low development cost.
As customer journeys continue to be more fluid across various platforms and devices, businesses need to think about developing their own PWA, as a lot of websites like Twitter and Gmail have already implemented PWAs with considerable success.
Headless commerce is a new approach to trade, especially eCommerce. It is the decoupling of the front end layer (the part that is demonstrated to the customer) and the back end layer (the technology behind the demonstration layer that makes everything function), it means they work independently of one another. With this model, your website can adapt more quickly to market and consumer demands, creating shopping experiences that are faster as well as better. The future of online industry trends is moving from a traditional web storefront to attracting customers wherever they opt to shop.
Artificial intelligence and machine learning
Artificial intelligence isn’t something new in the eCommerce industry as a machine learning also. But they are providing merchants with a powerful tool for the personalized shopping experience. These technologies allow marketing managers to recognize a customer’s preferences (brands, color, style, etc) and get a fuller picture of their purchasing behavior to use it as a basis for product recommendation. So in order to stay competitive, it’s important that retailers invest in these eCommerce trends.
Nowadays, chatbots play a crucial role when it comes to the fast, convenient resolution of common customer queries. Chatbots are automated programs that simulate real conversations with customers through text or voice input. They perform a lot of tasks: from answering frequently asked questions to solve customer queries and complaints. Moreover, they will positively impact every business in every department, from speeding up response times to enhancing conversion rates and adding personality to products. So this technology will continue to be one of the biggest online industry trends in 2020.
These days, customers are more concerned about environmental problems, so it’s no surprise that they are beginning to think twice about their online behavior. As a result, 87% of customers admitted that they would prefer to purchase a product from a company that embraces environmentally-friendly practices. As you can see, it affects all stages of your eCommerce strategy. So if you want to board the “green” train – think what kind of an effort your company can make to make the Mother Earth happy.
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Voice Commerce has already gained a considerable share in search queries and will continue to grow in 2020. Moreover, according to OC&C Strategy Consultants, voice shopping will jump to $40 billion by 2022. With voice-based search assistants like Alexa, Google Assistant, and Siri, you can optimize your website with this technology. As a result, these virtual assistants will help to collect customer data and constantly analyze the customer’s shopping pattern. It will help businesses to offer more personalized services to their users. Moreover, using long-tail keywords your website’s traffic will increase.
These services are growing at a rapid pace, as they have a number of advantages not only for merchants but also for customers. Subscription eCommerce is when shoppers get their products on a regular basis. It’s much more convenient to subscribe once and receive repeat purchases every month by entrusting this task to the brand. One of the greatest benefits of subscription services for eCommerce brands – they lead to predictability and steady revenue in the long run. Moreover, these services offer handy, time-saving, and money-saving tools to order what your customers want. So review your current business and see how you can use a subscription service.
Mobile shopping and mobile payments
Mobile devices dominate in today’s digital world. Even when it comes to eCommerce, nowadays, consumers feel more comfortable shopping on mobile devices than ever before. So it’s clear how crucial mobile shopping is to eCommerce businesses now. Moreover, by the end of 2021, mobile sales will constitute 73% of all eCommerce sales. So make sure that your online store is optimized for mobile devices. With the growth of mobile shopping, eCommerce websites should definitely implement different payment options like Apple Pay, Paypal, and other financing options that enable a frictionless checkout.
Social commerce is one of the hottest trends in social media today, as it offers opportunities for brands to connect with consumers in new and interesting ways, across a wide variety of platforms. So it is a new way of selling products directly within social media platforms. Moreover, this process is more streamlined: there are fewer clicks and taps with social commerce than with traditional e-commerce through a web store. So this opens up a variety of alternative measures for success, just by tagging your products on Instagram, or incorporating buyable pins on Pinterest, or opening a Facebook shop.
If you want to flourish in the eCommerce world and improve your online sales, you need to keep abreast of digital commerce trends. Trends in online shopping are becoming more creative, and adopting these eCommerce innovations has become a key aspect of business growth. Implement these trends if you want to operate a profitable eCommerce store and elevate your business to a higher level.