When there are important changes in your business or new products, the first thing you need to do is get the news in front of many people as possible. Gone are the days when you can only pitch reporters to get your story published.
Today, your news can appear on many sites and locations, giving it a wider exposure. Press release distribution sites syndicate your content, making it possible to reach different journalists and media outlets.
If you are serious about growing your business, you should never think twice about distributing releases. It should be part of your marketing strategy.
Here is why you should your brand should invest in distributing releases:
- Help build brand awareness.
If you are a startup or a small business, growing your brand can be a great challenge. You don’t have a really big investment in your hands to splurge on marketing campaigns.
Since you have a very limited budget to spend on campaigns, you should be very careful when initiating one. What you should know is that you have the same benefits as the big companies do.
One of the best benefits of spreading your news is helping you build your brand. Just imagine when a journalist covered your story.
Your story will be exposed to people, reading the newspaper or magazine they work for. Their followers on social media will learn about your business.
And when a press distribution service syndicated your content, it reaches journalists, publications, sites, and other online locations. The wider the distribution, the greater chance your brand will have an impact on the end users. Building brand awareness isn’t a piece of cake. However, distributing releases can make this possible.
- Media coverage.
When you get your news across the media and different locations, you have a greater chance to earn publicity. Reporters who have an interest in the relevant story and are currently working on the same may express their interest to mention your brand or cover your story.
Since newswires have a network of reporters and publications, they can get your story across different channels. Your story could be exposed to various reporters within their network as well as news and media outlets. They also have a social media sharing button to provide the audience a chance to share it with their followers on the social media.
Earning coverage shouldn’t be hard when you start distributing releases. Of course, you have to ensure that you are doing the best practices when writing and distributing it.
When you write, you have to follow the standards to make it easy for journalists to cover your story. Present the key message in the ledge, avoid mistakes and keep it short but interesting.
- You can be an industry expert.
Another benefit that distributing releases can do, despite being a startup is your ability to be an industry expert. Keep in mind that it cannot happen overnight.
To be a thought leader in your industry, you have to write and distribute releases on a regular basis. You cannot earn the reputation to be a key leader if you issue content only once a month.
The key is for the audience to see your brand once in a while. Your brand should be promoting stories across different platforms regularly.
Of course, you have to choose the topics that can easily promote your brand as a leader. Do not use common topics that tell about a new product or service, or promoting your charity event. Instead, raise awareness about your leadership by writing topics that are linked to controversial or debatable issues.
Make a stance on contentious events, but make sure that it highlights your stance and would invite people to make a stand too. Be wary of topics that may endanger your brand and put you in the bad limelight.
If you think that you can talk on new topics or old topics with new developments in your industry, volunteer to speak at different events. You can set up your own event or speak at events that others have sponsored.
It’s a great way to let people talk about you. It helps create a buzz around your business and recognize you as an industry leader.
- SEO Benefits.
When a journalist writes your story, it just means that you have a well-written release that made them want to cover it. They know that it is relevant for the readers. It has an impact on them that they would pay attention to learn more about your story.
Before making your content relevant for the search engines, first, ensure that it is relevant for the readers. They should learn something from it, like new information or knowledge, have a new experience or solve a problem that is existing for a long time.
When search engines find your content useful for the audience, they place it in the higher ranks of the search engine result pages (SERPs). It promotes your SEO and makes it more visible on the internet.
Focus on writing more positive stories than negative ones. Studies have shown that positive stories have a greater impact than sharing negative ones. Search engines also love it when readers share your story.
Do not focus writing for the sake of the search engines. When they find that you care more about your audience, your content will have a greater rank in the search results.
- Boosting your visibility.
When you distribute releases, you have more visibility more than any other companies that don’t leverage content marketing campaigns. You can get your news in front of your target audience, including customers, the media, publications, and sites.
As mentioned, when a reporter covered your story, they can get your news exposed to people reading the newspaper, magazines or people watching the news on the television or listening to the radio. When a site syndicated your content, it reaches a wider audience that it is hard for you to reach on your own.
When your news is shared on the social media, it can easily go viral. Moreover, it reaches more people who are accessing different platforms.
An influencer can help promote your new product or service to their followers. When your news is exposed to people who have the interest in your story, you have more potential to earn, have higher conversion rates and get your brand popular.
Distributing quality content can get your news on top of the search engines. It gives your story the exposure you need to be the most relevant brand in the mind of the buyers.
- Boosting site traffic.
If you want to promote site visit, distributing releases can help you fulfill it. When you design your call-to-action in the release, you can direct your audience to a landing page or a page on your website.
You can track the number of people coming to your site through your releases. This is why it is important that you engage with press distribution services that can give you analytics report.
You need to monitor the result of your campaign. Connect with services that can hand you down reports from time to time. The result of your campaign can guide you on your future campaigns.
By optimizing the elements of your releases, including keywords, links, headlines, images, videos or hashtags, you can also boost traffic to your site. Hyperlink relevant keywords to attract the audience to click the link.
Include images or videos to optimize your content. Write a good boilerplate and direct people to a page on your site where they can learn more about your business and your offer.
- Boosting your potential to earn.
Aside from promoting your brand as a top choice in the market, distributing releases can help improve your sales. Exposing your brand across different channels mean that you have more potential to earn.
The more people know your brand, the more people will buy from you. When promoting your story, make sure to distribute releases more frequently. Promote newsworthy stories that matter to the audience.
You can issue a release for your company milestones, collaboration, acquiring a new building, speaking engagement, sponsoring a charity event, and so on. Getting your story in front of your target audience makes your brand more prominent than your competitors that aren’t leveraging on the tactic.
With boost exposure, you would never imagine the number of people who would have the interest to purchase from you, or who have bought your product. When journalists cover your story, it is easier to promote your brand or products in the market.
It is easier to earn when influencers are using your products. Their followers are more likely to buy from you because they trust these influencers.
Distributing releases provide a lot of benefits to your brand. When you know what you want to achieve, you can use a release to get your goals.
Each release is designed with a definite goal. Whether you want to increase traffic site, earn more sales, attract customers and investors, or be a thought leader in your niche, it can be used as a marketing tool to reach these goals.
Fred Griffin is a marketing consultant, promotion specialist and content creating guru at press release distribution – Newswire. He writes custom content for the internet offering solutions from creative digital marketing tactics to SEO and web design driven by results. He enjoys applying his marketing insight to overcome business stagnation, create growth solutions, and improve customer experiences.