Video content has never been more important than it is today and has become an effective way to engage with viewers, drive traffic and enhance the overall experience. With heightened engagement and longer viewing times on a page, your website is sure to be rewarded with higher SEO rankings in Google and other search engines. But you must execute video tactics strategically to improve SEO. Here’s how:

Make Sure Your Video Reaches The Right Audience

There’s no point of creating a video if the right people aren’t going to see and engage with it. So first up, you need to know where your audience is on the Internet to make sure your video gets to them. Ultimately, the more engaged your content is, the better you’ll do with your SEO. Consider the following:

  • What channels does your audience use for surfing the Internet? Can you post the video to social media and other third-party websites in addition to YouTube and your website, so they find it more easily?
  • When is your audience most active online? Posting it when they are likely to be searching the Internet will get you better results.
  • Have you optimized your video for mobile? Your audience will more than likely view the video via their mobile devices, so you need to make sure it is easy for them to do so.

The more views your videos get, the more people engage with your content. With better engagement, search engines view you as more trustworthy and will push up your SEO rankings.

Incorporate A Video On Your Landing Page

Video content has been extremely popular with viewers because a longer message can be communicated within a shorter amount of time. Consider the following:

  • A landing page video improves the amount of time a viewer is on your website.
  • This demonstrates greater user engagement for search engines like Google who use this as a metric for SEO rankings.
  • Search engines deem the video content more trustworthy since people view it for longer compared with static images or plain text.
  • You can either host the video on your own website, or you can embed it from a hosting platform like YouTube, which is the more ideal option from an SEO ranking perspective.

A video on your landing page, whether hosted or embedded, is an excellent way to get people to stay and surf through your pages for longer so you must make sure it is meaningful. All these elements will eventually help to push up your website in SEO rankings.

Use Keywords To Optimise Your Video Content

Keywords are important from an SEO perspective, and this is no different when using a video to boost rankings. Consider the following when researching keywords for your video –

  • Use Keyword planner tools to research keywords that are relevant to your video content.
  • Make sure you use keywords in the video metadata like title, description, and tags as it helps Google and other search engines better understand your video and assign an SEO ranking to it.
  • Always provide your website link in any video description, so it ultimately drives traffic to your website for better rankings over time.
  • Make sure keywords are relevant to your video content or you will lose viewers quickly and will ultimately fall in Google rankings.
  • Categorize different videos on your website or YouTube channel to improve the way viewers engage with them, which again helps from an SEO perspective. Categorized videos also have a higher reach and drive more traffic to your website.

Keep in mind that YouTube videos tend to rank higher in Google pages than videos hosted on web pages, which is why you may want to consider hosting your videos there and embedding them into your website.

Using these tactics will help you optimize your video elements to match specific search queries for better rankings in search engines. But you must always ensure your videos are engaging with content that is valuable to your target audience. The more engaged viewers are, the better your videos will rank. If you haven’t implemented videos in your overall content strategy, you’re already missing out on higher conversion rates. Videos are not a costly investment when you consider the long-term returns for your business.