In recent years, social media popularity has blown up and is now part of everyday life. Some people are so addicted that they spend the first few minutes after waking up on various social media platforms.
There are 3.484 billion social media users, which translates to about 45% of the world’s population. With so many people engaged in it, entrepreneurs have a reason to smile. For example, social media platforms allow one to boost their essay writer service business by reaching larger audiences within a short span and with a little spending.
Even so, social media platforms are anything but static. Just when you think you are getting the hang of a new feature, it changes. As the current platforms evolve, new ones are coming up. This affects user habits, reactions to online marketing, and the ways advertisers reach their target audiences.
These changes require that businesses keep up with fluctuating trends to get the most from their social media marketing. That said, let us briefly look into the top five social media trends every business should know about.
The 2020 global pandemic required people to practice social distancing to prevent the virus’s spread. Zoom conferences replaced face-to-face meetings, while live concerts turned into live streams, with artists playing from their homes’ comfort.
Naturally, all social media strived to include the live stream feature into their platforms. So, now people can live stream on Facebook, Twitter, and Instagram, either individually or as a group.
Twitter partnered with Periscope, enabling one to stream live with their followers. On the other hand, Facebook integrated an easy feature that notifies your audience that you are live.
Besides the classic functionality, Instagram added an extra feature that allows one to collaborate with another account for a joint live stream. So, if your brand is on any of these platforms, you can live stream with your audience to better understand their needs and preferences.
Though the situation continues to evolve in 2021, live streaming’s popularity is unlikely to decline. It will probably become even more popular as people have become used to interacting with brands without leaving their houses.
Consequently, businesses should integrate live streaming into their digital marketing strategies.
Though stories are available on almost all social media platforms, Instagram stories seem to be the most popular. Data shows that over 200 million individuals utilize them each month, 50 million more than those using Snapchat.
About 500 million people interact with Instagram Stories every day, which is slightly higher than half the total number of Instagram users. Therefore, any brand wishing to connect with its customers on Instagram should learn the loopholes of Instagram stories.
When it comes to Instagram stories, brands need to take a more organized approach. If they are not already doing so, they should develop publishing calendars and create content per the laid down plan.
Most importantly, they should utilize videos as they seem to outperform pictures. Images have a higher tap forward rate than videos. Additionally, photos tend to have a higher drop-off rate than videos. Already, 51% of brands use videos instead of photos, with this number being likely to increase in 2021.
Social Media As a Publishing Site
One can now publish, post, and share their content on various social media platforms. Most companies have been using LinkedIn to boost their following by regularly posting influential articles.
On Instagram and Snapchat, users can access your content by the provided links. On the other hand, Facebook has come up with an Instant Article functionality that allows creators to publish their pieces directly on the app.
Your role is to advertise, taking advantage of the analytic tools to ensure you reach a larger audience and provide contact information or a link to your website. Then, watch as customers contact you seeking your services.
Social media platforms have not left behind students who can now conveniently get an essay online or find hundreds of interested tutors that can help them with complicated assignments. All they have to do to get a piece of advice is to take a photo of their question and post it on social media. The problem is – as with many things – the expertise.
Whether they are bloggers, digital brands, or content creators, influencers can help initiate awareness about one’s brand in the social media space. For instance, if a student is hesitating about getting academic help, their followed influencer can prompt them to buy an essay paper or post their question to your website and solve it at a fee.
Work with them closely to develop relevant brand content. Not only brand awareness goes up but also ROI. Therefore, you need to collaborate with micro-, macro-, and mega-influencers to develop textual or video content that appeals to your target audience.
Here are some of the most famous social media influencers on Instagram:
- Huda Kattan;
- Kayla Itsines;
- Kylie Jenner;
- Cooking with Mima;
- Cameron Dallas.
You do not have to work with the most significant influencers to boost followers. Instead, work with influencers within your budget and those with an immense impact within your target audience.
One does not need to be social media savvy to have heard of memes. In recent months, memes have quickly gained popularity. Their usage had increased from 19.8 million in August 2019 to 24.9 million in July 2020.
The peak use was noticed in April 2020, when the lockdown was first imposed. People turned to social media to lessen boredom, fuelling memes’ use and spread. With the pandemic and movement restrictions set to continue in 2021, it is more likely that memes will remain a trend.
It is only wise that a business owner uses memes as part of their social media marketing strategy.
Social media platforms come with inbuilt analytics that gives you a clear and precise picture of your campaign’s effectiveness. For this and multiple other reasons, social media is slowly becoming an advertiser’s first choice.