Participation in an exhibition is the most effective tool for effective goods and services promotion in the modern market. All the features of the product or company are taken into account during the stand construction. That’s a significant factor in the efficiency of the overall exposition.
Compliance with certain rules allows you to achieve maximum efficiency, making the stand space extremely functional and comfortable and the whole process of the exhibition campaign more valuable. It requires a strategic approach to addressing key challenges.
If you launch a new product to the market, it is essential to focus on the core product value and explain its main features. In turn, the promotion of production capacity and strengthening of brand positions is based on presenting competitive advantages and the enterprise as a whole, bringing the uniqueness of your company to the fore.
The correct semantic message of the exposition will allow you to profitably project the perception of your professionalism, the prospects for cooperation with you, and the worthy quality of goods or services.
How To Attract Visitors’ Attention To Your Exhibition Stand?
As a rule, companies invite professional designers, architects, engineers who perform a collective solution to the assigned tasks to maximize the effect. But experienced participants in such events often cope on their own and don’t resort to the help of contractors, but design even booklets themselves, using ready-made magazine mockups.
Tip 1
Bright design elements, matched colors, or an unusual stand shape will definitely attract the participants’ attention. You can even use one detail that will take over all the views from the entrance. But be careful: this little detail can distract attention from the main guest at the exhibition – your product. You want to promote your product and tell the world about the company, don’t you?
Tip 2
The size. It’s worth paying attention to tall structures in order to really stand out. Double-deck booths are becoming more and more popular due to their high functionality and solid design. The location also plays a crucial role in that aspect. Complex and cumbersome exhibition stands simply won’t fit in a small area. Therefore, the second floor can be an excellent way out, if you still can’t agree with the organizer for a broadening.
Tip 3
Video screens with various multimedia solutions. The content can vary depending on your goals: you can tell about your product; how it is being created; how to use it correctly; show results, and much more. You need to test the screen’s visibility from different points, taking into account the incidence of light during the final design of the stand. Glare is likely to interfere with your viewing experience, so be careful.
Tip 4
Nothing speaks better about a product than the product itself. At the stand, you can display models or the products themselves, depending on the available area and the size of the item. Your visitors will certainly be delighted to have the opportunity to test product capabilities in practice, appreciate the benefits and make an informed choice. Let them stand freely. So, everyone who wants can see them, touch, press the buttons, and even test them without your help.
Tip 5
The interactive world map looks great on the exhibition stands of logistics companies. Light bulbs can represent supply points, offices, or warehouses. Another less striking solution, but still attractive with interactivity: small toy trains traveling around the continent.
We have listed the main trends companies are now actively using when presenting at exhibitions. Naturally, you can offer something of your own and become innovators in your field. Just remember: even the most original ideas must necessarily work towards achieving goals. Your booth should be completely dedicated to your topic and niche, represent your product or services, and speak only about your business. Then success will be yours! Good luck!
