With over a billion monthly active users, Instagram is among the most popular social media networks today. And with every new update, Instagram continues to evolve and change into a more comprehensive social platform. For that reason, marketers and companies see this as a huge opportunity to tap into this user base and make the most out of it by successfully marketing their business and products.
However, establishing an Instagram presence and gaining followers overnight is not easy. It’s a rather lengthy process, but with a bit of assistance and focus on the critical areas for Instagram growth, you can see the benefits sooner. To make things easier for you, here are some suggestions for gaining authentic and relevant Instagram followers for your business.
Write an Interesting, Eye-Catching Bio
Your bio is the first thing people see when they visit your profile; therefore, it plays an essential role in generating an excellent first impression. So, in order to grow Instagram followers swiftly, first and foremost, you need to come up with an attractive, eye-catching bio on your profile.
Aside from the essentials, such as your contact information and a link to your website, you should also appealingly explain your brand’s story. Simply stating your business type will not make you stand out as much as a short, catchy phrase about what your business does will. You must give your potential followers a reason to interact with and follow your brand.
Use Only Applicable Hashtags
Using hashtags to reach a broader audience and earn more Instagram followers is a tried and true method. First, however, you should look into which hashtags are now trending in your industry and related to your content and brand. Then, for all of your Instagram content, use a mix of these hashtags to target individuals who follow these particular hashtags.
Additionally, don’t forget to mix it up a little by using both prominent industry-level hashtags and specialist hashtags for which you can stand out. You can use a maximum of 30 hashtags for each post on Instagram, and you should take advantage of this function.
Create a Branded Hashtag and Promote It
In addition to using famous hashtags, you can design and advertise your own distinctive hashtag, which could be unique to your company or even just a particular campaign. For example, brand-specific hashtags might help you promote your brand campaigns and grow Instagram followers.
You can also encourage users to use the hashtag in their Instagram posts, which provides you with free user-generated material and exposure that can help you reach a larger audience.
Elevate Your Captions
Your Instagram captions permit you to communicate with your present audience and possibly inspire them to recommend you to their acquaintances, which is why you need to use this opportunity to your advantage.
You can do a lot with your Instagram captions, such as asking questions, tagging people, creating conversations, and so forth. However, the more you urge your audience to engage with your posts and comment, the more likely they are to recommend their friends to take part as well.
You can also give discounts or special deals and urge your followers to share the information with their friends. Additionally, keep in mind that telling the story behind the photo or video you’re posting will raise your engagement to an even higher level.
Create Giveaways
This method is a proven technique for gaining Instagram followers, used by a plethora of successful brands and businesses because it produces rapid results.
All you have to do is make a contest post and urge people to join by following you and tagging their friends. In addition, create your caption in such a way that it encourages individuals to tag just those who are truly interested in your brand.
Monitor the Posts You’re Tagged In
If you want to keep your followers and earn more along the way, you must maintain an excellent reputation. One approach to do this is to keep track of the types of postings in which your brand is mentioned. For instance, anyone looking at your Instagram profile can view all of the posts in which you’ve been tagged. As a result, it’s crucial to keep track of what kinds of posts you’re tagged in and who’s tagging you.
You can do this by using the “edit tags” option or changing the settings to only the posts you accept appear in your tagged posts.
Final Thoughts
Instagram has changed a lot in the last few years, and as the Instagram community grows and evolves, the companies’ approach to growing their audience must evolve, too. Ultimately, the key to success in any social community is engagement—getting your audience interested and keeping them engaged.
So, no matter what the future holds, one thing remains clear: getting more followers on Instagram is still something that many want. And while there’s no surefire way to ensure fame and fortune, following the steps outlined above will certainly give you a better chance of improving your reach. So start planning now, and you might just enjoy more success in 2022 and beyond!
