The first thing to do when your hair goes gray is to just let it be natural. However, a lot of people aren’t ready to go gray because they feel that it makes them look older than they are. So they run to local stores just to buy any box of dye that matches their natural hair color to remove the gray.

Actually, it is not a good practice because most of these products contain chemicals that can damage your locks. You should always do your own research and choose the best professional hair color to cover gray strands if you want to take care of them.

I’ve listed some of the best brands below to help you out:

Revlon Colorsilk

Revlon ColorSilk is a permanent dye that offers complete coverage for gray strands. It is also safe for any type of tresses as it doesn’t contain ammonia, which is a chemical that can cause damage.

The formula comes with Revlon 3D Color Gel Technology, too, which is a combination of polymers, conditioners, and dyes. This feature will make the color of your locks more natural and multi-dimensional from the roots to its tips.

If you have light to platinum blonde hair, this chase is perfect for you. There are other shades available for Revlon ColorSilk as well, other than Ultra Light Ash Blonde.


  • Comes with a 3D Color Gel Technology feature
  • Makes hair soft and silky
  • Full gray coverage
  • Ammonia-free
  • UV Defense to keep the color vibrant


  • Can fade quickly
  • Slight red tones may appear

L’Oreal Paris Excellence Creme

L’Oreal Paris Excellence Creme will not just make your hair gorgeous; it will also cover your gray strands completely, even if you have the most stubborn grays.

It comes with a triple protection system that contains collagen, ceramide, and pro-keratin complex to nourish and protect your tresses against damage and frizz. If you have blonde hair with warm undertones, the Medium Golden Blonde is the right shade for you. You can also choose other L’Oreal Paris Excellence Creme shades to match your natural hair color.


  • Comes with a triple protection system that nourishes and protects tresses
  • Non-drip formula
  • Can blend well with your base color


  • Dries out strands
  • May fade quickly

Schwarzkopf Keratin Color

This permanent dye from Schwarzkopf is specifically formulated for mature hair, which means it can cover gray tresses completely.

It comes with Keratin Coloration and Collagen Care Complex, which can both repair damaged strands. You will also experience 80% less breakage because of these features. Another great feature that you can find in this product is its Skin Flattering Pigments, which helps complement your skin tone and make your look fresh and younger.

If you have brunette locks and want to add a gorgeous red tint to it, you should try the Red Velvet Brown shade of Schwarzkopf Keratin Color.


  • Comes with great product features, including Keratin Coloration, Collagen Care Complex, and Skin Flattering Pigments
  • Perfect for color-treated and damaged hair
  • Low odor because of Ammonia Control Technology
  • Long-lasting


  • Strands can dry out

Buyer’s Guide

Here are the important features that you need to consider when looking for the best product in the market:

Shade – When it comes to hair dyes, choosing the perfect shade for your tresses can be a challenging task, especially for beginners. The trick here is to pick a shade that compliments your skin as it will compliment your face and body, and make your strands look natural.

If you have a warm skin tone, you should definitely go for warm shades. Some of these colors include rose gold, honey blonde, and chocolate brown. For cool skin tones, on the other hand, you should opt for cool shades, such as platinum blonde, ash blonde, and ash brown.

Here’s a more specific guide:

Fair skin – Shades like blonde, light brown, and copper are perfect for you.

Dark skin – Try maroons and browns if you have a darker complexion.

Olive skin – Go for ash-toned hues if you have this skin tone as they can accentuate your overall complexion.

Caramel skin – Brown and dark brown shades with warm highlights work well with caramel skin tone.

Permanent vs. Semi-permanent – Another important factor to consider is whether you want to go with a permanent or semi-permanent dye.

Permanent dyes leave the color on for longer. Other than that, they can also cover grays better compared to semi-permanents. However, they can cause a lot of damage and can show off new hair grow quicker.

Semi-permanent dyes, on the other hand, come with milder formulas. They are more gentle and can minimize damage while providing additional nourishment for your tresses.

Harsh chemicals, such as ammonia and hydrogen peroxide, are not present on semi-permanents, too. Their only disadvantage is that the color won’t hold up long – you need to recolor the strands after a couple of weeks.

Helpful Tip:

Always pick a shade that is one shade lighter than your natural hair color, regardless of whether you’ll go for a semi-permanent or permanent solution.

For instance, if you choose a permanent dye, the darker shades can show off grays quicker. They will also make your tresses look unnatural and flat. That’s why it’s better to choose a lighter shade.

Semi-permanent dyes, on the other hand, are meant to darken your locks. So, if you want to avoid going darker or just want to maintain your natural base color, it’s ideal to stick with a lighter shade.

You might want to change the color once the dye fades, too, as it won’t leave any dark tones that are trickier to manage.

The Verdict

Now that you know some of the best products in the market, it will be easier for you to choose what’s suitable for your tresses. If you still can’t decide which brand to buy, I would recommend Schwarzkopf Keratin Color.

It comes with great features that can protect and nourish your locks. Other than that, it’s specifically formulated for mature tresses, so it will definitely stay on the strands longer than other hair dyes on the list.