Having your business on social media can see it grow in leaps and bounds. But this will only happen if you have an excellent social media presence.
Unfortunately, most brands aren’t thriving on social media. For many entrepreneurs, just the mere thought of growing a following on Twitter, Facebook, Instagram, or Pinterest discourages them from putting in the work.
So, are you one of those businesses struggling to get followers on Facebook? Or you’re on the lookout for the best Instagram growth service in 2021 that can organically boost your presence on Insta? Maybe you just joined Twitter, and you’re wondering the best strategy to get your brand noticed?
If you connect to any of these social media pain points, you’ll be glad to know that we are here to help.
This article gives you tips to increase your social media presence the right way and fast.
Let’s get started, shall we?
1. Have a Social Media Strategy
It isn’t easy to make headway on social media if you don’t have a strategy. If you don’t take time to come up with a defined strategy, you’ll find yourself posting just for the sake of it.
A strategy helps you identify your target audience and the social media networks they use. This way, you’ll be active on the sites that matter for your brand.
For instance, if your target audience is mostly made up of young people, you’ll find that they are more into TikTok and Instagram. You’ll also notice that these sites’ social engagement rules are different from those used on Facebook, where you’re likely to find the older folks.
Additionally, having a strategy also helps you plan your posts so you can post consistently and at a time when you’re likely to get the most engagement.
Part of your social media strategic planning will also need you to develop SMART goals that are specific, measurable, achievable and time-bound. These goals shouldn’t conflict with your business goals. The goals are crucial in ensuring that you have something you’re aiming towards and that you have an evaluation process that determines if your efforts are paying off.
2. Post Resourceful Content
We can’t emphasize this enough!
You shouldn’t post just to sell hard. Post resourceful and useful content and go out of your way to help your followers. Know your customers’ pain points and craft content that addresses their challenges.
If you have no idea what your customers would like help with, put yourself in their shoes and check their comments and questions. Ensure you answer these questions in a timely and detailed manner.
When you offer solutions to your customers, you gain lifelong followers. People will also share content that they find helpful and will always be on the lookout for new posts from you. Besides, sharing resourceful content sets your brand apart as an authority in your industry.
3. Don’t Forget the Social Part of Social Media
When it comes to social media, people want to see your human face. Don’t be boring, but have a personality that your followers can relate to.
Nothing will appeal to your followers than a real person sharing real content that they can relate to. Having a human face builds a connection with your followers and sets you apart from your competitors.
Besides, consumers are always on the lookout for transparent brands who are honest about their products and who also listen to their feedback rather than those whose only interest is to make sales.
Here are a few ways you can show the human side of your business on social media
- Show behind the scenes part of your business
- Share user-generated content
- Opt to use photos and live videos rather than long boring posts
- Tell a story
- Engage your audience with question and answer sessions
- Appeal to your followers’ emotions by creating content that has an emotional impact
4. Build Relationships That Last
Social media is a community and not a marketplace. Your followers expect you to behave more like a friend than a company. Fortunately, it’s easy to build lasting relationships on social sites as communication is two-way.
Always answer your followers’ questions and reply to their comments. You can also get your audience involved by asking them to share their opinions and views on different topics. Another excellent way to bring your followers on board is to share a popular trend or topic to start a conversation.
5. Social Tools Can Help
Undoubtedly, social media can be overwhelming. Figuring out what social media apps to use, how they work, and how to craft friendly and helpful content can take a big chunk of your business time.
This is why a little help can go a long way.
There are numerous social tools that can make it easier for you to build a social media following. For instance, social media marketing tools such as Instagram growth services can help you grow your followers organically.
On the other hand, analytical tools such as Google Analytics can give you valuable insights into your social media metrics, while social media content creation tools offer templates and schedule posting time for your content.
6. You’ll Never Go Wrong with Visual Content
Visual content has become extremely popular with social media users.
Using high-quality photos or videos can earn you more followers, more shares, and more engagement from your target audience.
Here a few statistics to prove this.
- Studies show that people will recall 65% of visual content three days later
- People share infographics three times more than any other social media content
- Video streaming has significantly increased in recent years, with video posts getting 270% more clicks and 80% more conversion on social apps
- The primary form of content used in content marketing is video, with 80% of marketers using visual images for their business content
- 54% of consumers want to see more videos from their favorite brands
So, how do you create visuals that attract your audience’s attention?
Here are a few tips you can use
- Use high quality and personalized visuals
- Use a variety of visuals such as photos, memes, videos, infographics, graphs, live videos, and screenshots
- Optimize your visuals for SEO with keywords, captions, and hashtags
- Add social media buttons to your images
There you have it!
Increasing your social media presence doesn’t have to be rocket science. Hopefully, you’re now pumped up to build a lasting social presence for your social media accounts with the help of the six tips we have shared above.