The Importance of a LinkedIn Profile for a Business

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There are a lot of aspects that go into a marketing strategy. Brands spend thousands of dollars on as many fronts as they can because they do not want to fall behind the competition, especially if the niche is competitive.

Of course, it is not just big brands that are looking to squeeze the most of what is available out there.

LinkedIn is one of the most overlooked platforms on the internet for businesses. Most would rather focus on Instagram and Facebook, but they do not realize how much a well-optimized LinkedIn profile offers. Here are some arguments to support such a claim.

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Targeted Reach

LinkedIn boasts of having more than 550 million users worldwide. If you are looking to start relationships with new business partners or hire someone who can take care of tasks you are unable to do yourself, there is no better place for that.

Because there are so many filters and search parameters, you will not have any problems finding the right person.

Improved Online Presence

Whenever you do a Google search of a company, you will often see a LinkedIn profile on the first page. It shows that they know their SEO, but more importantly, such an occurrence is akin to a business listing, giving you a chance to show off your company.

Keep one thing in mind, though. The LinkedIn audience is different from a search engine because they are more than potential customers. A person who finds you via LinkedIn is more like to become a future employee, investor, or even your partner.

If you reveal information like the number of employees, specialties, and more facts about the company, it will provide even more insight for others. Customer trust is founded on public information like this.

Boost Your Employee Value

Employees really appreciate it when companies have a LinkedIn page. You can connect a personal profile with the company’s and help each other out by driving more traffic and add more to a personal portfolio. Sharing and liking content will also expand the mutual network.

Finding your next job will become much easier thanks to all connections, whereas word of mouth about the company will also travel farther. It is a win-win situation for every party involved.

Finding New Employees

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More and more companies and individuals are talking about LinkedIn’s power in hiring new employees. No other platform showcases as much professionalism as this one.

Because LinkedIn is all about finding new opportunities to work, you can expect that the best potential candidates have a lot to offer, and it usually shows on their profiles.

As for your own profile, well, it does not require as much maintenance as on other websites. Just spend a bit of time filling out the most important things and optimize it for SEO purposes. This way, people will come to you.

Different Audience

If you are focusing on social media campaigns, it means you want to reach as many people as you can. It should be noted that different platforms have different audiences. And LinkedIn is especially distinguishable in this regard.

While the engagement rate is generally lower on LinkedIn, it is not a bad thing, but rather the opposite. Every like you receive on LinkedIn is worth more because the people here provide more value. Moreover, whenever someone likes an update, this will show up on their network feed as well. A snowball effect is in progress, and you can really expect growth.

Measuring Your Value

If you want to find out how good or bad you fare against competition, or want to understand more about the areas where you can improve on your social media campaigns, LinkedIn will certainly lend you a hand.

After you provide a new update on your company profile, you can look at analytics and measure how good of an engagement rate each of your posts are receiving in this competitive and professional platform.

Making Connections

You can find plenty of groups with like-minded people and join them. It will shed new light on how things can be done differently, and talking to someone who shares the same interests or is a professional of the same trade is always a good thing.

Read News Faster

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LinkedIn is one of the places where you can find out the most recent news about your industry if you follow relevant profiles. And it is not just news. Your news feed could become a gold mine of tips, updates, and trends.

All in all, it should be clear that having a professionally-looking profile on LinkedIn has a fair share of advantages. If you have not created one yet, you should do that immediately and start connecting with others.