The E-Commerce industry is increasing day by day. According to experts, it is expected that the e-commerce industry will top up to 4.2 billion sales in 2020. With the increase in the popularity of e-commerce where more and more companies and businesses are diving into the e-commerce industry, the competition in the industry is also increasing day by day. To survive in the market, you need to have a strong strategy to implement if you want to get the most out of the e-commerce industry.
In 2020, if you want to grow your e-commerce business and want to get more sales, then you need to cope up with the latest trends and technologies. You need to develop effective and efficient marketing strategies to get ahead of your competitors and make a profit in the current time. We are going to discuss the top 5 most effective strategies that will help you to grow your e-commerce business in 2020.
1. Use Social Media Platforms For Branding And Marketing
In the modern world, you can’t ignore the importance of social media. The number of social media users is increasing day by day. There are several social media platforms like Facebook, Instagram, Pinterest, etc. Billions of people use these platforms on a daily basis. Not just to interact with their friends and relatives but also to fulfill many other needs.
These platforms are also used by businesses and business owners for marketing purposes. Platforms like Facebook and Instagram are most popular in terms of advertisements as they have developed their platforms specifically for advertising. If you own an e-commerce store or business, then you can also benefit from these platforms.
You can use their ad managers to run advertisements on these social media platforms and reach your targeted audience by spending a minimal amount as compared to tv or other media advertisements. In this way, you can grow your e-commerce store very quickly and can get a competitive edge over others.
2. Provide Best Customer Service
Customer service is the most critical aspect of an e-commerce business, but, sadly, most of the e-commerce stores don’t pay attention to it. Excellent customer service can lead your e-commerce business to new heights of success. There are many advantages of having excellent customer service like
- Increased Sales: Good customer service tends to bring more sales to your online store. You must have heard that a happy customer means more business, so to generate more business, you must satisfy your customers.
- Customer Loyalty: If you want to make your customers loyal to your brand, then you must provide them excellent customer service.
- Increased Credibility: Customer satisfaction also leads to an increase in the credibility of your store. People will trust more in your store due to the support that you will provide to them.
So, it is evident from the above points that excellent customer service not only increases the sales of your online store but also helps you in developing a positive image of your brand in public.
3. Increase customer engagement
3D viewer technology allows your customers to interact with your products. They will get a real-time experience of your products. It is like the “Try Before You Buy” digital experience. It allows them to deeply explore their products with more engagement. Hence there will be more sales as it will help you to develop trust and build the credibility of your brand.
4. Use Shipping Tactics
Shipping is the key to the success of your e-commerce store. You should act responsibly and ship the orders on time because if customers don’t receive their order on time, they may get offensive and end up in canceling the order and leaving a negative review on your store. What you can do is try to do good packing of products and include a thank you letter and a freebie with it even if it is worth a penny. It is the psychology of customers that they always love freebies, and it will develop a positive image of your store. You can also offer free shipping because the customer tends to purchase more products if they come with free shipping.
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5. Run Strategic Promotions
You can make your e-commerce business more successful by running strategic promotions on different times and occasions every year. For example, you can run promotions on Christmas for Christmas related products with a discount. You can also offer other promotions like buy 2 get 1 free or something like that. You will observe a dramatic increase in your sales. If you capture your audience in the right way, you can keep retargeting those customers with other products for the rest of the year.
So these were some strategies that you can adopt for your e-commerce business to make it more successful.