Search engine optimization is a key component of B2B companies’ digital marketing efforts. Improving your visibility online to generate leads, convert prospects, and retain clients involves a variety of tactics, which change regularly.

Hiring a B2B SEO agency can help you stay on top of your game without spending valuable time on studying marketing trends.

It takes time and effort to find the right SEO agency. When you finally narrow your list down to several candidates, you need to conduct an interview. By getting to know the marketing team better and establishing communication, you can make the right choice for your company.

These seven questions can help you gather as much information as possible while figuring out if you can “hit it off” for a fruitful collaboration.

1. Do you have experience with my industry?

SEO experts have a general understanding of the needs of each industry. However, search engine optimization for different niches may vary.

For example, the healthcare industry requires a special emphasis on professional content and backlinking while the automotive industry needs a smart approach to video content.

Find out if the agency you are about to hire has experience with your industry. Otherwise, it may take it longer to come up with a marketing strategy, delaying the results.

You can ask the representative to give you a list of clients they’ve worked with to check their expertise in your niche.

2. How long will it take to see results?

This is somewhat a tricky question because SEO results are somewhat tough to predict. If the agency starts giving you exact figures or promising immediate results, consider another candidate.

SEO is an ongoing process. Meanwhile, the speed depends on many factors like the condition of your website, the volume of content, the previous search engine optimization efforts, and more.

The agency should be able to give you a timeframe, but exact numbers are generally out of the question. On average, you can start seeing the results of an SEO campaign after four to six months.

3. Can I see your portfolio?

An experienced B2B SEO agency should have an impressive portfolio, which it’s ready to disclose at any time. Look for B2B companies in your industry that the agency has worked with. Once you have a list, research these businesses online. You can see how well the SEO tactics offered by the agency worked.

You can also contact past or existing clients to ask how happy they are with the agency’s work. These businesses are an excellent source of information.

4. What SEO tools do you use?

SEO companies use different tools. It’s not the popularity or quality of those tools that counts. It’s the ability of the marketers to describe their advantages.

According to experts from B2B SEO services company Miromind, top-notch SEO agencies have a set of tools they work with all the time. The test various programs regularly to find out which work the best.

Ask them which tools for keyword search, competitor analysis, backlink monitoring, and website crawling the use. Find out why they think these are the best tools for SEO in your industry.

5. How do you plan to report on the progress?

Since the results of an SEO campaign won’t become visible for a few months, you need to see what you are paying for. A respectable B2B SEO agency should be providing you regular reports.

You can ask the representative to show you a sample report designed for another client. It can help you see how detailed such reports are. Ask the agency to tell you how they plan to customize the reporting process for your company’s needs.

If the agency isn’t planning to give you detailed information regularly (every week if you need it), consider another candidate.

6. How do you approach link building?

Link building is an essential component of B2B SEO. Poor link building tactics can break the entire strategy. Many black and grey hat methods exist to create links. Such an approach may generate results but eventually lead to serious troubles, including Google bans.

If the company promises to create numerous links within a short time, beware. If you hear about an organic link building strategy that involves creating high-quality content and building relationships with influencers, you are on the right track.

7. What information do you need from us?

Search engine optimization requires close collaboration between the agency and the company. A respectable SEO agency should have a long list of questions and requirements. If the agency doesn’t have numerous questions for you, don’t expect it to achieve top results.

Final Thoughts

An SEO agency can become a trusted marketing partner. By close collaboration, you can achieve top-notch results within months.

Choosing a team of SEO professionals can be tough and time-consuming. The effort you invest in the selection should pay off once you start working together.